REGENT STREET SHOWCASES ARCHITECTURE AND FASHION 9-29 MAY 2011
Regent Street is delighted to welcome some of Britain’s top architects who will be exhibiting installations in a selection of Regent Street shop windows from 9 May as part of The Regent Street Windows Project 2011.
The project includes iconic architects such as the Marks Barfield architectural practice which created the London Eye and is, for this project are teaming with GANT. Shoreditch based architects, HUT, has teamed with Regent Street heritage high fashion brand Aquascutum. HUT’s experience in building anything from beach houses to city dwellings means this will be a perfect partnership, structure being as important in the construction of a classic Aquascutum trench coat as it is to a beautifully designed building.
Ferrari will be working with London based architects Duggan Morris which has created buildings from schools to restaurants and also office space – the link between F1 Ferrari supreme car constructors and this young British design house should throw up an interesting collaboration.
Menswear brand Duchamp known for its bright colours is teaming up with a young dynamic duo, Honey, which has been nominated for awards for innovation. Honey is particularly recognised for its work with the use of light including an installation under the M4 flyover in West London, highlighting forgotten spaces.
The full list of architects taking part in the Regent Street Windows Project 2011 are:
1. HUT with Aquascutum
2. Glowacka Rennie Architects and Millimetre with Hoss Intropia .
3. OSA (Office for Subversive Architecture) with Ted Baker London
4. Craft Pegg with the National Geographic Store
5. DSDHA/Diploma Unit 11 at London Metropolitan University with Banana Republic
6. Honey with Duchamp
7. Duggan Morris Architects with Ferrari
8. Marks Barfield Architects with Gant
9. Scott Brownrigg with Uniqlo
10.Ian McChesney with Levis
To accompany the 9 original architect led window installations along Regent Street, Europe’s premier shopping thoroughfare and the Royal Institute of British Architects (RIBA) will be hosting public tours along the street on 15 May departing from a new project display at 80 Regent Street (advance booking essential). Members of the public will also be able to interact with displays via their Smartphones and tablets to self navigate the installations and access a range of offers.
‘To book a place on a tour or find out more about the project see: www.architecture.com/theregentstreetproject
Notes to editors:
For more information, updates and/or images about the Regent Street Windows Project 2012 contact Sister +44 (0)207 287 9601
Regent Street is located in the heart of London’s West End and has over Seventy Five UK and International flagship stores.
It’s London’s ultimate shopping and lifestyle destination and Europe’s first purpose built shopping street. Regent Street is the ultimate grand thoroughfare where fashionable people from all over the world come to shop and also relax within its stylish cafes, restaurants and bars most of which are located in the Heddon Street and Swallow Street food quarters.
Regent Street Walking Tour App illustrates exciting and informative route along Regent Street; presenting an instant almanac of architecture, history of the shops, restaurants, cafes and bars. The App can be downloaded from the Apple store for free and the Regent Street Walking Tour Guide can be picked up at some of the Regent Street stores or at the consumer website for Regent Street regentstreetonline.com.
Regent Street is owned by The Crown Estate which is currently investing one billion pounds into the street, creating an international retail destination and premier business address.
The Regent Street Windows Project is an initiative of the RIBA and the Regent Street Association. www.regentstreetonline.com
For further information please contact Rufus Stone T: 44 (0)20 7287 9601
Email: rufus.stone@sisteris.com
Sister is a consumer communications agency specialising in creative ideas and experiential strategies.
