Regent Street stores get social for Vogue Fashion’s Night Out on Thursday 6 September 2012
Regent Street retailers are getting ready for Vogue Fashion’s Night Out on Thursday 6 September 2012, engaging with their customers through their social media channels. On the night, along with other retailers, restaurants and bars from major international cities, they will embrace late night interactive shopping, online competitions and live entertainment.
In readiness for Vogue Fashion’s Night Out, Regent Street has launched its very own shopping app to keep shoppers abreast with the latest news, with links to the latest articles from regentstreetonline.com as well as a live social media feed. Shoppers can also subscribe to regentstreetonline.com, or sign in to Twitter and Facebook on Regent Street’s very own social media hub, 247.regentstreetonline.com.
Liberty’s second floor will be welcoming Scottish fashion designer Jonathan Saunders who will be in store running a live photobooth where customers will have the exclusive opportunity to be involved in #showusyoursaunders and pose in their finest Jonathan Saunders wares.
British favourite Jaeger will run an in store competition on Facebook encouraging customers to design their own Boutique by Jaeger T-shirt using colours and prints from the upcoming SS13 collection. The design team will choose one design to put into production next season.
Recently opened store Napapijri will be hosting a Twitter raffle while Italian brand Benetton will host a Twitter styling challenge with celebrity stylists.
Flagship stores participating in Vogue Fashion’s Night Out this year include Anthropologie, Liberty, UGG Australia, Juicy Couture, Penhaligon’s, Woolrich, Napapijri, Michael Kors, Superdry, Sebago, Ted Baker, Karen Millen, Reiss, Jaeger and The Organic Pharmacy. Restaurants and bars such us Dirty Martini and Sartoria will also be taking part by offering special promotions to their customers.
regentstreetonline.com
twitter.com/regentstonline
facebook.com/RegentStreetOfficial
youtube.com/regentstreettv
For further information please contact Lucia Ruz or Susie Howard
T: 44 (0)20 7287 9601
Email: lucia.ruz@sisteris.com or Email:susie.howard@sisteris.com
Sister, a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development and film production.
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