Regent Street Windows Project 2012: RIBA London International Architects Play on Regent Street
This spring, London’s premier shopping destination, Regent Street, will showcase a number of inspiring architectural installations created by some of the world’s best up-and-coming architects in partnership with RIBA (Royal Institute of British Architects).
Now in its third year, this initiative fuses cutting edge architecture with unique retail design to create a street wide outdoor exhibition. The Regent Street Windows Project will be on display every day from 16 April to 6 May 2012.
Tamsie Thomson, Director of RIBA’s London Region, says: “RIBA London is proud to be linking fashion and retail on the world’s most prestigious shopping street. Architects in London are world-renowned for their creativity. We are delighted to be able to share their work with visitors to Regent Street”.
This year’s theme is ‘Play’, and a number of Regent Street retailers have already signed up, including Anthropologie, Banana Republic, Swarovski Crystallized, Folli Follie, Reiss, Bose, Ferrari, Moss Bros and T M Lewin.
Architect Ian McChesney, who teamed up with Levi’s as part of last year’s project,, says: “This was an initiative where RIBA actively engaged with its members to show people what architects can do – and not through rhetoric but by actually building things in a high profile central London shopping street”.
Mark Neilly, Brand Presentation Manager at Levi’s, says: “We were thrilled to be part of the Regent Street Windows Project. It provided us with the opportunity to showcase the Levi’s brand in a new and different way, working alongside local architects who share a deep passion for innovation and craftsmanship.”
This year’s final list of architects and their partner retailers will be announced in March 2012.
Annie Walker, Director of the Regent Street Association, said: “The RIBA Regent Street Window Project is such a great idea; fun for the architects and for the retailers. It certainly increases footfall adding another dimension to shopping. Now in its third year, the project has become an annual event in the Regent Street calendar and the number of participating retailers has grown from five to fifteen”.
regentstreetonline.com
twitter.com/regentstonline
Facebook: Regent Street
youtube.com/regentstreettv
Notes to Editors
For more information, updates and/or images about RIBA: London, please contact Owen Wainhouse in RIBA London on 020 7307 3659 or email owen.wainhouse@inst.riba.org
Regent Street Windows Project is an initiative of RIBA London and Regent Street, London W1. The project started in 2010 as part of the London Festival of Architecture and is now established as a stand alone annual event.
A viral film of last years Regent Street Windows Project 2011 can be seen on the YouTube channel - Regent Street TV. Viral Film URL:
http://www.youtube.com/watch?feature=player_detailpage&list=UUIxpqydEaoYRjAmDpqUaBsA&v=--JvxOrbCFM
RIBA London supports RIBA membership in the capital by providing high quality support services, organising regular activities and training. It seeks to increase the political and professional influence of the RIBA in London and work to raise public awareness of architecture as a profession. It encourages improvement in the built environment by delivering cultural activities and by encouraging architectural debate in the public arena. Related outputs in this area include the Nash Ramblas iphone application see www.architecture.com/ribalondon
Regent Street Walking Tour App illustrates exciting and informative route along Regent Street; presenting an instant almanac of architecture, history of the shops, restaurants, cafes and bars. The App can be downloaded from the Apple store for free and the Regent Street Walking Tour Guide can be picked up at some of the Regent Street stores or at the consumer website for Regent Street regentstreetonline.com.
Regent Street is owned by The Crown Estate which is currently investing £750m to return Regent Street to its former glory and to maintain its place as a forward-looking commercial entity and one of the leading international shopping destinations in the world.
For further information please contact Rufus Stone T: 44 (0)20 7287 9601
Email: rufus.stone@sisteris.com
Sister, a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development and film production.
In our efforts to minimise our impact on the environment, please consider whether you need to print out this information.
This communication and all information contained are confidential and may be legally privileged. The content is intended solely for the use of the individual or entity to whom it is addressed and others authorised to receive it. If you are not the intended recipient it is hereby brought to your notice that any disclosure, copying, distribution, or dissemination, or alternatively the taking of any action in reliance on it, is strictly prohibited and may constitute grounds for legal action, either civil or criminal.
Tags:
