Shoppers were rocking and rolling tonight at the Carnaby 20% Shopping Party in association with Grazia magazine

The Carnaby 20% Shopping Party took place tonight, Thursday 22 November, where over 100 shops, bars and restaurants gave thousands of shoppers a one off shopping experience in the capital’s coolest destination.

As well as 20% discount guests enjoyed a whole host of in store activities including;

  • Dr Martens opened their flagship store with a live band, drinks and complimentary customisation.
  • Youtube’s new fashion channel FASHTAG launched their new Ganton Street studio with a live beauty bar where shoppers learnt to recreate the latest looks and trends.
  • Carnaby Style Spotters were out on the hunt for the coolest shoppers to appear in an Instagram shoot after having a free Illamasqua rock chic makeover and Carnaby styling session.
  • At the Book Exchange in Kingly Court Grazia’s editor-at-large Angela Buttolph hosted AW12 trend talks.
  • Upper Playground had a signing by model Ellis Cooper.
  • Lomography launched their new exhibition ‘Deck The Walls’ by outline editions.
  • Shoppers at Pretty Green enjoyed a DJ set from Andy Lewis, known for his collaborations with Paul Weller.
  • The Movember pop up shop entertained the crowds with a barbershop quartet, comedy performances and a DJ set.
  • Evisu collaborated with Threads TV to create an in store styling event with lucky winners walking away with their styled outfits.
  • Live music on the streets of the Newburgh Quarter was provided by Fourth and Main

Shoppers also enjoyed 20% off dinner and drinks at the restaurants, bars and cafés. Ginger and White served slow roast pork sarnies and mulled spiced apple juice and Cinnamon Soho offered shoppers rock n roll combo of cocktails on the rocks and an Indian lamb rolls.

Some lucky shoppers walked away with goodie bags full of treats after finding the secret location on twitter.

Sarah Mole
Account Director

sarah.mole@sisteris.com

First Floor
46a Carnaby Street
London
W1F 9PS
tel: 020 7287 9601
fax: 020 7287 9602
www.sisteris.com



Sister, a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development and film production.

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