On Saturday 16 and Sunday 17 June, Fashion East’s Installations will take over an elegant historic Georgian townhouse owned by The Crown Estate. Formerly part of King George IV’s estate, it is set in the heart of the historical grandeur and elegance of St. James’s.

St James’s is delighted to be a partner in London Collections – Men and offer the location to host the innovative installation of young menswear designers with Fashion East to support and showcase the future of menswear in Britain. 

“For us to have the chance to showcase our talented young menswear designers in the exceptional surroundings of St James’s is a dream come true; the rich heritage of the area is world renowned for its menswear tradition and plays a very important role in British fashion. That, together with the supreme elegance of The Crown Estate venue, will provide a very exciting context for our designers and create a dynamic new energy. We are extremely grateful for the opportunity that St James’s is kindly providing Fashion East – a non-profit project to support young designers - and hope it may be the start of a longstanding fruitful relationship. St James’s is the area with the most buzz in the whole of London; in my opinion it really is the centre of everything, and the perfect setting for British fashion. “Lulu Kennedy MBE

Fashion East has been granted exclusive use of the house and will host two on-schedule events within the Installations: a salon show for Lee Roach on Saturday, and a preview of Meadham Kirchhoff’s menswear collection on Sunday. To open the Installations, Fashion East and Fantastic Man will be hosting a drinks party. Fashion East’s Installations are set to be bigger and better than ever before, with new designers, an historic venue and its own schedule of events in St James’s.

“We decided to host some events in this incredible venue In St James’s as well as our usual installations. It was too fun not to! I’m thrilled to be hosting Meadham Kirchhoff’s presentation; they were part of our inaugural MAN show in 2005 and everyone is looking forward to their return to menswear” says Fashion East’s Lulu Kennedy.

Designers include Christopher Shannon’s Kidda, Kit Neale, t.lipop and William Richard Green; Central Saint Martin’s Craig Green and jeweller Duffy make their debut, plus womenswear designer Maarten van der Horst launches an exclusive capsule collection for men.

MAN designers Agi & Sam, Astrid Andersen and Shaun Samson will join the Installations with their collections immediately after the MAN show, and Fashion East has extended the hours of the event through Sunday 17 to allow for sales appointments.


St James’s is a unique part of central Westminster. It differs from the other ‘villages’ of the West End – Mayfair, Soho and Covent Garden – in its remarkable architectural richness. Its concentration of listed buildings is unparalleled in London.

The Crown Estate owns nearly 50 per cent of the buildings in St James’s and is committed to the area, which is part of the core fabric of The Crown Estate. Some of our most exciting projects are taking shape here. Projects such as St James’s Gateway, where works began in 2010, enhance and respond to the character of the area and reflect our commitment to architectural excellence.

The Crown Estate’s St James’s portfolio strategy will guide our investment in the area. Our aim is not to change St James’s but refine it; sensitively, carefully and for the long term.

We will invest in St James’s future as a world renowned destination for shops and restaurants, whilst preserving its distinct niche in the West End office market. We will safeguard its residential character and improve the public realm, redressing the balance between pedestrians and motorists. Our approach will be based on consultation with businesses and communities to ensure our ideas preserve this most historic quarter of London.

St James’s is home to some of London’s most celebrated heritage but there is much more to it than this. St James’s is a living, evolving and defining part of London. More than its architecture or heritage, this thriving culture and community is at the heart of the area’s success and The Crown Estate’s approach to investing in St James’s future.

Fashion East

Fashion East’s Installations were launched in 2009 as an accompaniment to the MAN show, as an alternative way of showcasing London’s brightest design talent. Industry attendance is excellent, helping boost the designers’ profiles; James Long, Sibling, Cassette Playa, Martine Rose, Katie Eary, Bunney, Matthew Miller, Jordan Askill and Lou Dalton are among the names to have benefitted from the Installation’s support, graduating on to MAN and the NEWGEN MEN award schemes.

For further information please contact Susie Howard at Sister

T: 44 (0)20 7287 9601


Sister, a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development and film production.

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Sister is a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development, music and film production.