Steak restaurant Flat iron to launch in Carnaby's Beak Street

New Carnaby restaurant to offer remarkable steak with unbeatable value.

After the Shoreditch ‘Pop-Up’ the new steak restaurant Flat Iron is soon to move to a permanent location in the heart of Carnaby. Opening in early December, Flat Iron will offer one dish on the menu - a little known butcher's cut called ‘the flat iron’.

Flat Iron began life as a belief by Charlie 'Beef' Carroll that really great steak could be made available to all, without breaking the bank:

"I always thought it was a shame that the only way to guarantee an amazing steak was to pay eye-watering prices, and that was something I wanted to change. The flat iron cut has been massively overlooked in the past and if expertly butchered, has a tenderness second only to fillet".

"Our journey into beef has been a long one. One year, thirty-eight suppliers and hundreds of samples later, we have formed relationships with a number of craft producers who share Flat Iron's passion for producing well aged, highly marbled, incredibly flavoursome beef".

”We are looking to build on what we did at the Owl [Flat Iron’s pop-up venue], and that starts with amazing producers. In the last month we have been to two locations in Ireland, North Yorkshire and Cornwall: all on the trail of the very best beef.”

The development into a full blown restaurant has also included designing a new kitchen built around the super focused menu:

“At our pop-up we had to make do with the kit we had, but here we have been able to design a custom grill to our spec and create a purpose built cook line letting us make our dripping chips from scratch every day. Its all part of our ongoing quest for an even better product.”

The décor for restaurant and bar has been put together by the amazing creative guru, Ben Chapman.

They are still taking their drinks seriously and have teamed up with acclaimed mixologists SoulShakers on a top secret cocktail project. Doing something with cocktails that has 'never been done in the UK before'. A tight and focused wine list with great options to complement the beef will also be on hand, together with a careful selection of craft beers.

No reservations will be taken, but there is a basement cocktail bar where anybody waiting for a table can have a drink.

(Official opening date is still to be confirmed, targeting early December. Restaurant holds 60 covers. Steak is priced at £10.)

flatironsteak.co.uk
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ironsteak
@flatironsteak

Carnaby, in the heart of London’s West End is the perfect location to enjoy a variety of cuisines from around the world.  Each of the 45 restaurants, bars, cafes and pubs are independent and unique to this historic and fashionable part of London.

For further information contact Natalie Powell or Sarah Mole at Sister 020 7287 9601 or email natalie.powell@sisteris.com or sarah.mole@sisteris.com.

Natalie Powell

natalie.powell@sisteris.com

First Floor
46a Carnaby Street
London
W1F 9PS
tel: 020 7287 9601
fax: 020 7287 9602
www.sisteris.com


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Sister is a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development, music and film production.