The Crown Estate announce launch of satellite Media Centre on Regent Street
LONDON – The Crown Estate today announced that Regent Street, London W1 will play host to a satellite media centre which will be based in the West End during the London 2012 Olympic and Paralympic Games.
Supporting the city’s primary London Media Centre, which will be based at One Great George Street, the smaller satellite Regent Street centre will provide a central West End location for world media to cover the Olympics as well as give them key insight in to one of London’s unrivalled shopping and lifestyle areas of Regent Street.
Located within The Crown Estate’s new Quadrant 3 development with stunning views of Piccadilly Circus and beyond, The London Media Centre - Regent Street (LMC Regent Street) will open daily from 8am till 11pm, between 9 July and 10 September 2012.
Just like the primary centre, the LMC Regent Street will offer state-of-the-art technical support for print, broadcast and online media, including a live play out facility, free network and wireless connections, security locker units and telephone points strategically placed throughout the two-floor space.
The Mayor of London, Boris Johnson, said: "London has some fantastic stories to tell during the Games and journalists from across the globe now have two state of the art facilities from which to cover them. Thanks to the Crown Estate’s wonderful Regent Street building we can offer a second centre right in the heart of London where the world’s media can base themselves during this summer like no other."
Commenting on the London Media centre Regent Street, Gordon Innes, CEO of the promotional organisation for city London & Partners (the lead organisation working on the overall city media offering) said: “The West End is a must-see destination for national and international journalists visiting London this summer. We are, therefore, delighted that the UK property business, the Crown Estate, will host a satellite media centre over the Olympic Games period. UK and international journalists will now have access to a venue which covers all their needs and is in the thick of the excitement and celebrations, as we host a summer like no other.”
David Shaw, Head of the Regent Street Portfolio at The Crown Estate says: “A trip to London isn’t complete without visiting Regent Street where, during the Olympics, our Regent Street Media Centre will act as a window to the world.
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To access to the London Media Centre – Regent Street, media will need a London Media Centre pass. You can register at www.londonmediacentre.co.uk for more information on the London Media Centre Regent Street, visit www.regentstreetonline.com/lmcrs
Notes to Editors
The Crown Estate
- The Crown Estate manages a highly diverse property business valued at more than £7 billion. This includes office, retail and industrial premises, housing, farmland, forestry and minerals, parkland, and around half the foreshore and almost all the seabed around the UK.
- We pay our surplus revenue (profit) to the Treasury for the benefit of the nation every year: in 2010/11 this was £230.9 million.
- The 270,000 sqft Quadrant 3 development comprises prime Grade A office, flagship retail accommodation, nine residential apartments and two historic art deco restaurants. Office tenants include Telefonica Digital and Generation Investment Management – a company co-founded by former US vice president, Al Gore.
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Gordon Innes, CEO of promotional organisation London & Partners who are responsible for the development of the LMC and the 50 day programme of events said: “We understand that the world's media spotlight will be shining on London and the UK this summer and we want to ensure that we give media and broadcast an outstanding range of events and celebrities so they can fully appreciate what this wonderful city and country has to offer. We want their time in London this summer to be as exciting as possible but also easy to navigate and that's we’re highlighting to media to get signed up over the next month!"
Media tours to England, Scotland and Wales will showcase all aspects of the country including the birthplace of the modern Olympics - Much Wenlock, the world famous Edinburgh Festival and Fringe and the new Wales Coastal Path where you can walk the entire length of a country’s edge.
The free to register media centre already guarantees members of the press use of an iconic physical working centre and free internet as well as access to media assets such as B-roll, preview programmes and filming and photo locations. And for those media who aren't able to physically get to London or the UK events - registration still allows access to a special media website which will have exclusive daily stories, content, video, and images to use for free.
The media centre will also host press conferences by UK government Ministers and officials, the Mayor of London and other key figures in the UK’s hosting of the 2012 Games.
Registration with the LMC will also allow journalists access to similar special media services in other areas of the UK that are hosting Olympic & Paralympic events – for example Weymouth & Portland, the venue for the 2012 sailing competition.
To access the online application form and find out further information about the registration process, visithttp://www.londonmediacentre.co.uk
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| For further information and images contact Susie Howard or Lucia Ruz.Tel: +44 (0)20 7287 9601 Email: susie.howard@sisteris.com , lucia.ruz@sisteris.com, or sarah.millar@sisteris.com |
Background information:
The organisation of the London Media Centre is being coordinated by London & Partners – the official promotional agency for London, the Greater London Authority, VisitBritain, Transport for London (TfL), Film London and the Government Olympic Executive (GOE), which is part of the DCMS.
Please note: Media outlets are responsible for covering the cost of their flights, accommodation, meals, and transport whilst in the city.
- It is predicted that during Games-time there will be upwards of 20,000 international and UK media professionals (accredited and non-accredited) in London. Up to two-thirds of these of these journalists will be accredited by the National Olympic Committees of competing countries and eligible to use their facilities in the Olympic Park, namely the International Broadcast Centre and the Main Press Centre.
- The non-accredited media will not have rights to the Games but will be in London to cover news and features on the city and the country as destinations as well as the 2012 Games. The content of their work will be informed by a pre-planned programme of activities and editorials designed specifically to showcase London and the UK to their audiences. The non-accredited media professionals will also have the opportunity to access not just the London Media Centre (LMC) but also its satellite broadcast positions, which will be in key iconic locations around the city.
- About One Great George Street: Located in the heart of London’s cultural and political life, the One Great George Street conference and wedding venue is surrounded by many fantastic landmarks such as the Houses of Parliament, Westminster Abbey and one of London’s most ornamental parks, St James’s Park. This elegant and historical building has been described as a ‘monumental neo-classical design’ and a ‘modern rendering of the late Renaissance’. The exterior, foyer and grand staircase are made of Portland stone and many of the rooms are ornately decorated with French Walnut and oak panelling, elegant carved plaster ceilings and elaborate crystal chandeliers.
- LMC broadcast services provider, North One, has extensive experience in production and programme making across a number of areas including Formula 1 and World Rally Championships in the sporting world and numerous entertainment and factual programmes. With offices in London, Birmingham and Sydney, North One is able to deliver a world- wide service to the LMC using its extensive Olympic related knowledge during Games time and preview material.
- LMC digital partner, Flint London, is a video communications agency with offices in London and São Paulo. Specialising in digital integration and delivery, combining live broadcast, webcasting, video production and motion graphics, Flint brings projects to life including music events, interactive/experiential digital projects and corporate activities.
- Rushmans has a long history of providing media centre management and accreditation solutions across numerous events around the globe. Rushmans will manage the London Media Centre build and delivery, working with the appointed broadcast and telco suppliers, to ensure a world class venue and services is delivered to accommodate the media covering the story in London and the UK during the 2012 Games. A huge experience gained working within sport and major conferences gives Rushmans huge experienced needed to deliver a multifaceted Media Centre. Having worked on the ICC Twenty20 Cricket World Cup in the West Indies in 2010, Euro ’96 in London and the 2006 Asian Games amongst many events, whether it is build or accreditation, Rushmans are perfectly placed with their team of internationally experienced staff to deliver for London and the rest of the UK.
- Etherlive is an event technology services company with a broad range of experience in delivering leading IT solutions to many prestige events in the UK. Etherlive will provide all the communications services within the LMC and at the connected media positions.
- Easynet will provide the LMC connectivity inside the building and at the connected media positions where stand up camera positions will provide the ability for broadcasters to go live into programmes around the world from the heart of London. Having provided Sky with HD services for broadcast Easynet will be well placed to deliver broadcast solutions for 2012 and last year’s Pre Election broadcasts “The Prime Ministerial debates” were delivered by Easynet for Sky.
For further information please contact Sarah Millar. T: 44 (0)20 7287 9601
Email:sarah.millar@sisteris.com
Sister, a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development and film production.
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