Tonight Regent Street welcomed Team GB and ParalympicsGB with a new display of the world famous Regent Street Christmas lights
Tonight, at 6.50pm on Tuesday 13 November 2012, the Regent Street Christmas lights were switched on by Team GB and ParalympicGB athletes for the final gold moment of 2012.
Olympic long jump gold medallist Greg Rutherford, gold medallist rower Helen Glover and Paralympic cycling couple Sarah and Barney Storey, were amongst the 40 athletes who switched on the brand new light scheme on Regent Street, London W1.
The evening begun with a choral rendition of the ’12 days of Christmas’ and a special performance of ‘Naughty’ by the cast of the Royal Shakespeare Company’s award-winning production, Matilda The Musical. Throughout the evening, Classic FM presenters John Suchet and Jamie Crick entertained the audience, with performances from the leading trumpet soloist Tine Thing Helseth, the all-female classical quintet The Masques, and a stunning performance of ‘Jerusalem’ by renowned opera singer, Noah Stewart. The evening closed with a spectacular pyrotechnic display from the Regent Street rooftops, illuminating London’s Mile of Style.
The new design for 2012 now lights the night sky for the ultimate magical Christmas shopping experience. Decorated with gold holly and red berry garlands, celebratory tributes to the Olympic and Paralympic teams hang from the sky, and interspersed along the street gold filigree plaques telling the story of the Twelve Days of Christmas. For the first time ever the Regent Street Christmas Lights are displayed along the full length of Regent Street, from Oxford Circus all the way down to Piccadilly Circus, before continuing south down Regent Street in St James’s.
Regent Street is one of the world’s premier shopping destinations and has continued to build on its reputation in 2012 with an array of new shops and restaurants joining the famous location. In September, the world’s largest Burberry, described as the most technologically advanced high fashion store in Britain, opened its doors, whilst around the corner restaurant Brasserie Zedel launched with its glamorous art deco interior. Sebago, Coach and Superdry have also recently opened flagship stores on this famous shopping and lifestyle thoroughfare. Regent Street shoppers are certainly benefitting from the steady influx of new brands, all of which reflect Regent Street’s core values of quality, heritage, style and success, creating one the most popular flagship shopping destinations in the world. Other stores on Regent Street include Apple, Ferrari, COS, Jaeger, Armani Exchange, Liberty, The Organic Pharmacy, Hoss Intropia, Desigual, Hobbs, Russell & Bromley, Zara Home, Mappin & Webb, Penhaligon’s and BOSE.
Regent Street is also the first destination in Europe to launch its very own Gift Card scheme to a prestigious shopping street and has recently launched an iPhone shopping app.
David Shaw, Head of the Regent Street Portfolio at The Crown Estate, said: “Regent Street’s Christmas lights switch-on this year will yet again signal the start of Christmas in the West End. With so many exciting brands joining Regent Street, it really is the perfect place to celebrate the Christmas season. We are proud to be able to celebrate the achievements of Team GB and ParalympicsGB in a culmination to an amazing year for London and the UK, and I’m proud that Regent Street can be at the heart of the celebrations”.
Cllr Robert Davis, Deputy Leader of Westminster City Council, said: “It has been a truly fantastic year for London and Britain and the switch-on of the spectacular Olympic-inspired Regent Street Christmas lights is a fitting tribute to the achievements of Team GB and ParalympicsGB. We hope to see lots of festive shoppers celebrating the event and continuing to support local businesses at this critical time.”
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For more information on the Regent Street Christmas Lights switch-on, please contact Sister: Susie.howard@sisteris.com or Lucia.ruz@sisteris.com Tel: 044 207 287 9601
A HD quality B-roll will be available from 8pm and can be found at http://media.sisteris.com/
NOTES TO EDITORS
REGENT STREET
The world class shopping destination of Regent Street was one of the first purpose built shopping streets in the world and today celebrates over 180 years of shopping. Since 2002 The Crown Estate has been investing over £750 million to regenerate Regent Street, increasing its directly held retail trading space by 25%, in a strategy designed to attract some of the world’s leading retail brands. The Quadrant project at the south end of Regent Street is a mixed use scheme that has added more retail space. The Quadrant has improved a 1 million sq ft built area in the heart of the West End, creating a 44,000 sq ft public realm area; after Trafalgar Square, it represents the most significant addition to London’s public realm seen in the West End over the last 30 years. There are two main food quarters in Regent Street, Heddon Street and Swallow Street. For further information visit regentstreetonline.com.
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OLYMPIC ATHLETES
Hannah MacLeod
Anne Panter
Laura Unsworth
Lutalo Muhammad
Kate Walsh
Helen Richardson
Greg Rutherford
Max Whitlock
Kristian Thomas
Ashleigh Ball
Georgie Twigg
Emily Maguire
Gemma Gibbons
Sarah Thomas
Laura Bartlett
Helen Glover
Anna Watkins
Lawrence Okoye
PARALYMPIC ATHLETES
Zoe Robinson
Ross Wilson
Charlotte Henshaw
Nigel Murray
Jane Campbell
Zoe Newson
Susie Rodgers
David Smith
James Roe
Naomi Riches
Hannah Russell
Olivia Breen
Sara Head
Sarah Storey (Bailey)
Barney Storey
Hannah Cockroft
Harriet Lee
Melissa Nicholls
Claire Cashmore
Craig McCann
Gemma Collis
For further information please contact Lucia Ruz or Susie Howard
T: 44 (0)20 7287 9601
Email: lucia.ruz@sisteris.com or Email:susie.howard@sisteris.com
Sister, a creative multi-platform communications agency that strategically integrates public relations with marketing, advertising, social media, digital design, web development and film production.
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