Board Report 2011: Sitra set the objective at becoming a pioneer of sustainable well-being
In 2011, Sitra renewed its strategy and operational model and set the objective of becoming a pioneer in sustainable well-being. Due to the uncertain market situation 2011 was a year of challenges for Sitra's endowment capital investments."The renewal was necessary because Sitra's operational environment has become increasingly difficult to predict. The new shared vision and strategy are aimed at increased effectiveness and sensitivity of operations", explains Sitra’s President Mikko Kosonen. To ensure the strategic agility of Sitra's operations, a new project organisation with a variety