Wood-fired hot tubs — a growing trend in the United Kingdom
Wood-fired hot tubs are becoming more and more popular in Europe. In the UK alone, Swedish company Skargards sold 36% more hot tubs in 2018 compared to the previous year. This makes the UK one of its strongest and fastest growing markets.
Modern times and hectic lifestyles have led more and more people in the United Kingdom to yearn for a private oasis in the comfort of their own garden. Such a trend has shifted wood-fired hot tubs into the spotlight. Inspired by their roots, Swedish company Skargards set out to redefine the niche product category in 2007. In 2016 they started to export the first wood-fired hot tubs to the United Kingdom.
As the name hints, a wood-fired hot tub get its charm from a beautifully simple concept. Without any electrical components, the water draws heat from burning logs in a wood stove. This means one can enjoy a warm outdoor soak at any time of the year. Wood-fired hot tubs also offer a welcome break from the many devices that surround us. In the words of Skargards founder Fredrik Hofgaard, “digital technology has become such a big part of everyday life that people are looking for ways to truly disconnect and spend quality time with the ones they love. They also want to spend more time in nature.” Wood-fired hot tubs are now coming to the fore. They can be placed in the heart of breathtaking landscapes and be used in a sustainable way. This also makes wood-fired hot tubs a popular addition to UK glamping sites. Since its humble beginnings, Skargards has increased production every single year in order to meet rising demand. Between 2016 and 2018, their exports to United Kingdom increased by nearly 160%. In 2018 they ranked among the financial times FT1000 which showcases the fastest growing companies.
In the future, Skargards plans to keep the trend on the rise by bringing a piece of Sweden to gardens throughout Europe.
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Since 2007, Skargards has been designing, producing and distributing its premium line of wood-fired hot tubs. Now a market leader in Europe, the Swedish company delivers its products to customer doorsteps in 12 countries including Sweden, Norway, Denmark and the UK. Innovative ideas, high-quality materials and elegant designs set Skargards apart within the wood-fired hot tub sector. Find out more at https://www.skargards.com/uk/.