SKLZ BRINGS ON IRONMAN TRIATHLETE AND IRONMAN CHARISA WERNICK AS BRAND AMBASSADOR
SKLZ adds first endurance athlete with eyes on expanding its product line into new markets
CARLSBAD, CA – March 13, 2013 – SKLZ, the industry leader in athletic performance and sports skill development products is excited to announce that professional triathlete Charisa Wernick has joined the team as a brand ambassador. Wernick, a Carlsbad native, ran her first Triathlon in Chicago while in college and never looked back. She has been competing professionally for four years now and is a consistent top 10 finisher, most recently taking 6th place in the Escape from Alcatraz Triathlon.
As a brand representative, Wernick will benefit from SKLZ training products for both strength and recovery that are invaluable in the endurance athlete’s training process. She will work closely with the SKLZ team to support its grassroots and event outreach efforts in sharing the company's training products and methodologies with the endurance community. Additionally, she will serve as an online and social media evangelist to this thriving community of athletes.
“I am beyond excited to work with SKLZ. I am proud to have their support and to represent them as a professional athlete as they enter the endurance market,” Wernick said. “Given their partnership with Athletes’ Performance, I know I have a one-stop solution for training, recovery and nutritional analysis. I expect to race faster with SKLZ supporting me through the entire process.”
Wernick joins a growing team of SKLZ ambassadors, which already includes such notables as Albert Pujols of the Los Angeles Angels, LaMichael James of the San Francisco 49ers, and USSSA Pride softball player Megan Willis.
"Charisa is an amazing athlete and a great addition to our team," says SKLZ VP of marketing, Greg Shoman. "She is a well-respected competitor and her training commitment and knowledge provide a unique opportunity for SKLZ to test and develop new products and methodologies for the endurance athlete.”
Wernick is currently training for an Ironman competition in Melbourne, Australia and will compete in a number of triathlons in 2013, including making a run at the world championship in Las Vegas in September. SKLZ looks forward to elevating her results every step of the way. SKLZ will be featuring Wernick as part of its upcoming #SuccessProject social media campaign, beginning March 18th. Her blogs, videos and inspirational posts can be seen at thesuccessproject.com.
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About SKLZ
SKLZ is committed to elevating the athlete in each of us by guiding and serving athletes on their journeys to be their personal best. As the flagship brand of Pro Performance Sports, SKLZ develops innovative athletic performance and skill development training products, technology and knowledge for serious athletes of all ages, skill levels and sports. Based in San Diego, California, SKLZ delivers durable, high-performance trainers that can be found around the world at major sporting goods retailers, specialty shops, and mass merchants, as well as on the SKLZ web site www.sklz.com.
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Chad Romiti
PR Manager
760.494.9370
chad.romiti@sklz.com
SKLZ is committed to elevating the athlete in each of us by guiding and serving athletes on their journeys to be their personal best. As the flagship brand of Pro Performance Sports, SKLZ develops innovative athletic performance and skill development training products, technology and knowledge for serious athletes of all ages, skill levels and sports. Based in San Diego, California, SKLZ delivers durable, high-performance trainers that can be found around the world at major sporting goods retailers, specialty shops, and mass merchants, as well as on the SKLZ web site www.sklz.com.
