SKLZ LAUNCHES #SUCCESSPROJECT, ASKS THE QUESTION, “WHAT DOES SUCCESS LOOK LIKE TO YOU?”
SKLZ is asking athletes to share their successes in sports, while assembling the largest social collection of athlete success stories on the web
FOR IMMEDIATE RELEASE
CARLSBAD, CA – April 4, 2013 - SKLZ, the industry leader in athletic performance and sports skill development products is launching a inspirational social campaign asking athletes to share their stories, photos and videos of success and what drives them to play sports and achieve their goals by answering the question; What does success look like to you?
The #SuccessProject website is an interactive social experience delivered online and mobile, where users can watch, read, share, and interact with all the shared stories of athletic success submitted or captured by the SKLZ team. The experience will include videos, photos, social conversation, comments, sharing, prizes and more.
“#SuccessProject is a call to action to inspire and be inspired.” said SKLZ CEO, John Sarkisian. “We want to motivate athletes to share and encourage one another to elevate them to be the best person they can, both on and off the field.”
SKLZ is committed to giving back and with that SKLZ has pledged $1 for every #SuccessProject submission to benefit the Challenged Athletes Foundation®(CAF) in their mission: “to provide opportunities and support to people with physical disabilities so they can pursue active lifestyles through fitness and competitive athletics.”
“CAF has empowered more than 7,000 physically challenged athletes to build their own unique story of success; and inspired thousands more.
,” said Virginia Tinley, Executive Director of the Challenged Athletes Foundation. “The #SuccessProject will help us continue our mission and provide a powerful platform for people of all abilities to showcase what is possible through sports..”
SKLZ has enlisted the services of elite athletes; Anthony Bass of the San Diego Padres, Iron Man triathlete Charisa Wernick, Track Star Milena Glusaz, former soccer player and current triathlete Katie Morse, and professional cyclist Alison Marie Tetrick, to post weekly blogs about success and how they strive to achieve their goals and elevate themselves as athletes on a daily basis, so that they may reach the elusive destination; Success…
Stories can be posted online or via feed to a mobile friendly site at thesuccessproject.com. Every story submitted will be shared along side posts and videos from world-class athletes including; Albert Pujols, LaMichael James, Kyle Harrison, Megan Willis, and professional coaches and trainers.
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About SKLZ
SKLZ is committed to elevating the athlete in each of us by guiding and serving athletes on their journeys to be their personal best. As the flagship brand of Pro Performance Sports, SKLZ develops innovative athletic performance and skill development training products, technology and knowledge for serious athletes of all ages, skill levels and sports. Based in San Diego, California, SKLZ delivers durable, high-performance trainers that can be found around the world at major sporting goods retailers, specialty shops, and mass merchants, as well as on the SKLZ web site www.sklz.com.
For more information on SKLZ, please contact Chad Romiti at chad.romiti@sklz.com.
Challenged Athletes Foundation
The Challenged Athletes Foundation®(CAF) is a world leader in helping individuals with physical challenges get involved – and stay involved – in sports. CAF believes that participation in sports at any level increases self-esteem, encourages independence and enhances quality of life. Since 1994, more than $40 million has been raised and more than 7,000 funding requests from challenged athletes in all 50 states and dozens of countries have been satisfied. Additionally, CAF’s outreach efforts reach another 60,000 individuals each year. Whether it’s a $2,500 grant for a hand cycle, helping underwrite a carbon fiber running foot not covered by insurance, or arranging enthusiastic encouragement from a mentor who has triumphed over a similar challenge, CAF’s mission is clear: give those with the desire to live active, athletic lifestyles every opportunity to compete in the sports they love. To learn more, log on to www.challengedathletes.org or call 858-866-0959.
Media contact: Jenna Novotny; jenna@challengedathletes.org or 858.210.3528.
SKLZ is committed to elevating the athlete in each of us by guiding and serving athletes on their journeys to be their personal best. As the flagship brand of Pro Performance Sports, SKLZ develops innovative athletic performance and skill development training products, technology and knowledge for serious athletes of all ages, skill levels and sports. Based in San Diego, California, SKLZ delivers durable, high-performance trainers that can be found around the world at major sporting goods retailers, specialty shops, and mass merchants, as well as on the SKLZ web site www.sklz.com.
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