Sleep Cycle adds ASMR audio tracks to Sleep Aid content library
GOTHENBURG, Sweden—April 27, 2020—Sleep Cycle, the best selling alarm clock and top rated sleep tracker application, has added Autonomous Sensory Meridiam Response (ASMR) audio tracks to its Sleep Aid library, featuring a wide range collection of stories, music, ambiance and sounds.
“There are millions of people around the world using ASMR as a tool to find peace and mindfulness in their days and as they fall asleep,” said Andreas Roman, Head of Content at Sleep Cycle. "Including ASMR to our Sleep Aid library is a natural next step, and one that caters to the needs of our diverse users.”
First launched in October 2019, the Sleep Cycle Sleep Aid library is a tool for users struggling to fall asleep. The feature has recieved incredible feedback from users, which speaks to its abilty to aid in relaxation and sleep through the use of music, storytelling and ambiance sounds.
”Our team has been working endlessly to capture the best recordings in crammed spaces, by the open sea, in forests and in living rooms,” said Roman. ”But, we are still learning what works best for our users and are open to their feedback and requests on what they want to hear.”
ASMR sound tracks are available now in the Sleep Aid content library for all users and includes tracks that feature plastic bags, finger taps, soft cloth, pebbles, rain and wind audio.
To test the new ASMR audio tracks, download the Sleep Cycle app on any iOS or Android compatible device. For more information, visit www.sleepcycle.com.
What is ASMR?
Still a fairly new creation, Autonomous Sensory Meridian Response (ASMR) is described as a tingling sensation that starts at the scalp then moves down the neck and upper spine.
Media Contact:
Malin Arbrahamsson
Head of PR & Partnerships
Sleep Cycle
press@sleepcycle.com
+46 (0) 739 726 424
About Sleep Cycle
With millions of daily active users and over two billion nights analyzed in over 150 countries, Sleep Cycle is the leading sleep application and one of the most used sleep solutions, in the world. Sleep Cycle's mission is to improve global health by empowering people to sleep better, and since launch in 2009 Sleep Cycle has helped millions of people understand their sleep habits and improve their sleep. The mobile application helps users fall asleep more easily, track sleep patterns through the night, and wakes users up in light-sleep phase, providing valuable insights designed to improve sleep quality. Sleep Cycle is one of the world’s most comprehensive sources of sleep data, contributing to sleep research and coverage of sleep all over the world. Sleep Cycle’s head office is located in Gothenburg, Sweden, and the company has 27 employees.
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