Smallprint launches 2011 Charity Charm in aid of BBC Children in Need Appeal!

Smallprint, the original silver keepsake company, is delighted to announce the launch of its 2011 Charity Charm, which this year’s, will be helping to raise money for BBC Children in Need.*

Smallprint will be donating £5 from each sale of its Charity Charm to the BBC Children in Need appeal in order to further the company’s commitment to supporting charities dedicated to improving the welfare and care of children in the UK.

The charm, which is designed in the shape of a child’s teddy bear, will be on sale from September through to December 2011 and is the perfect emotive and beautiful accessory to adorn any necklace, bracelet or even Christening gift.

The teddy bears cuddly tummy will be imprinted with your child’s own, unique fingerprint, and every charm will be handcrafted by a Smallprint jeweller. So not only will your Smallprint Charity Charm be a bespoke, keepsake for you to treasure forever, it will also allow you to show your support for a truly great cause.

Founder and Creative Director of Smallprint, mum of two, Maija Pykett, is delighted that this year’s Charity Charm will be supporting Children in Need, adding that:

“The nature of Smallprint as a family orientated brand means that we have a history of supporting charities for children, particularly home grown ones. All of our franchisees deal with many different families on a daily basis so helping to provide support to those in need is a cause that is very close to our hearts.

Just like every child, each piece of our jewellery is unique and individual, which is why the Children in Need appeal was a natural choice for us to support this year. Our customers love our jewellery because of its sentimental value and the fact that it always generates a lot of compliments for the wearer. This year we hope that selling our Charity Charm helps not only to raise money for the charity but that it also raises awareness for the great work that BBC Children in Need does.”

For more information on Smallprint’s 2011 Charity Charm and to view Smallprint’s exciting range of unique keepsakes, log on to www.smallp.co.uk . A local representative can come and visit you at your home or alternatively you can visit them at their workshop. You can also find us on Facebook at www.facebook.com/SmallprintUK and on Twitter @SmallpUK. We would love to hear what you think about the 2011 Charity Charm!

*Smallprint is donating £5 from every 2011 Charity Charm sold in aid of the BBC Children in Need Appeal, a registered charity no. 802052 in England and Wales and SC039557 in Scotland.

For further information or hi res images please contact:

Charlotte Wilson

PR/Communications

Smallprint (Franchising) Ltd

Tel. 0121 704 9006

email: charlotte.wilson@smallp.co.uk

Notes to Editors:

Set up in October 2004, Smallprint creates beautiful jewellery that captures a child's fingerprint forever in pure, polished silver.Smallprint was the first company in the UK to specialise in the creation of silver fingerprint jewellery and keepsakes.The company has now extended its range to include:Mini Masters – innovative items of jewellery that showcase children’s original drawings in silverLove Letters – Silver keepsakes that showcase children’s first handwriting and signaturesHigh Fives & Little Kickers – miniature replicas of hand and footprints in fine silver Smallprint Scribes – Silver name tags, ingots and birth tags in fine silverSmallprint jewellery is made from a product called Precious Metal Clay (PMC), which allows babies' fingerprints to be taken straight onto a piece of jewellery. This means that each piece of fingerprint jewellery has actually been touched by someone you love. Smallprint has 70 franchisees in the UK and 65 franchisees in other countries around the worldAll of our franchisees are highly skilled and provide a personalised and professional service. They are also renowned for their professionalism, sensitivity and discretion.

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About Us

Smallprint UK are leaders in handcrafted, beautiful gifts that capture your child's drawing, finger or footprint in fine silver. From tiny fingerprints to those first drawings and doodles, we can help you capture a precious moment in time and cherish each and every milestone. Choose from a wide range of pendants, charms, cufflinks and keyrings and much, much, more! Treasuring memories of childhood has never been so easy and our keepsakes make the perfect present for every occasion. For a gift that shows just how much you care, take a look at our fabulous ranges on www.smallprint.com and don't forget to treat yourself too!

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