Smart Media Innovations (SMI) to acquires Datastrip assets

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Establishes new entity to offer complete secure mobile ID management solutions 

29 November 2011, London UK – Smart Media Innovation Limited (SMI), a specialist in mobile applications for secure ID management, today announced it is acquiring the global rights to the entire product suite of Datastrip a leading manufacturer of mobile biometric-enabled devices for secure ID verification. The acquisition will include intellectual property, trademarks and brand rights to create a new company, Datastrip Systems Limited.

Datastrip Systems Limited will continue to provide full technical support for Datastrip’s existing customer base worldwide, while developing new products under the Datastrip brand. The manufacturing and supply chain will remain unchanged and distributor Vision Database will continue to serve Datastrip’s customer base in the US. In addition, previous owners Rosedale (JW) Investments Limited will retain a minority ownership in the new company.

“Datastrip has been a strategic partner of SMI since 2005 and we have always been impressed by the depth and breadth of its product range,” says Dick Clark, co-founder of SMI.Datastrip’s handheld devices complement our mobile application software perfectly and this acquisition enables us to offer an end-to-end mobile access and ID verification solution. Under Datastrip Systems Limited, we will also continue to develop new hardware for mobile identification to read passports and a variety of other credentials.”

SMI’s solutions are used by police forces, defence, border security and commercial organisations worldwide for mobile access control applications and ID systems. The company will enhance the existing Datastrip range of premium, rugged handheld devices, which are proven in the toughest environments and meet government standards for drop resistance to withstand freefall drops (MIL-STD-810F) and weather resistance to particle debris and wet/dry conditions (IP54 rating).

“We are delighted that SMI will be continuing Datastrip’s legacy of supplying high quality and reliable products,” adds Anita Lovell, Director of Rosedale (JW) Investments Limited. “SMI has established an excellent reputation for delivering leading edge mobile ID solutions and we are confident that the Datastrip brand will go from strength to strength under SMI’s ownership as new product innovations come to market.” 

Media Contacts:

Amy Redhead

Aspectus PR

www.aspectuspr.com

T: +44 (0) 20 242 8867

E: amy.redhead@aspectuspr.com

About Smart Media Innovations

Smart Media Innovations is a UK-based software company specialising in mobile applications. The company’s solutions enable virtually any new or legacy access control system to add a mobile dimension without the need for custom programming. Applications range from identity validation to the verification of skills and competencies, mustering, schools and colleges, law enforcement and transportation. For more information, call +44 (0) 1284 760900, or visit www.smi-global.co.uk

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