SmartCraft ASA (SMCRT) – New Executive management team with increased focus on scalability and synergies
SmartCraft ASA | Non-regulatory press releases
13 October 2022 – SmartCraft ASA has amended the Executive management team, enhancing focus on scalability and synergies within sales and marketing, product development and technology. Operations will now be organized according to geography with strategic and supporting functions on Group level when it comes to product and technology, marketing and finance."
“The last years we have expanded massively through organic growth and 9 acquisitions in Norway, Sweden and Finland. We continue to target 15-20 percent organic revenue growth with strong profitability and are now taking the next step in the development as a leading provider of SaaS based services for the construction industry. To have a holistic offering in the different geographies and be able to coordinate and scale our activities we have amended and realigned the organization with focus of each geographical market. Additionally, we have established shared key functions on the group level. This will allow our team and our services to function together even better. These changes are a natural evolution as we grow and we believe there are significant untapped synergies both in sales and marketing, product development and back office,” said CEO of SmartCraft Gustav Line.
SmartCraft has appointed Country managers for Norway, Sweden and Finland, and established a new central functional position as Chief Marketing Officer.
Vivienne B. Karlsen has been recruited as Country manager for SmartCraft in Norway and will take on her new position 1 December 2022. Karlsen has extensive experience from leadership positions in several companies, most recently as Managing Director in the HR service provider SD Worx Norway AS (previously Aditro).
“SmartCraft’s ambitious growth strategy, the wonderful products, and of course all the possibilities and untapped synergies we can create together – are all very appealing to me. I am really looking forward to joining the team,” said Vivienne B. Karlsen.
With the new structure, SmartCraft’s executive management team will consist of the following persons:
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Chief Executive Officer: Gustav Line
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Chief Financial Officer: Kjartan Bø
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Chief Technology Officer: Christian Saleki
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Chief Marketing Officer: Katja Widlund
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Country manager Norway: Vivienne B. Karlsen
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Country manager Sweden: Hanna Konyi
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Country manager Finland: Timo Makkonen
You can read more about the new management team here: https://smartcraft.com/investor-relations/corporate-governance/#management
“This is a strong Executive management team with a diversified composition in terms of competence, age, background and gender, and I am looking forward to executing our strategy together with all of them,” said Gustav Line.
Previously, SmartCraft had a leadership team with representatives from all the acquired companies. Timo Makkonen and Hanna Konyi are now part of the executive management team as country managers. All key management from acquired companies are staying within SmartCraft and have important roles going forward.
Contacts
Gustav Line
CEO
Tel: +47 952 67 104
About SmartCraft ASA
SmartCraft is the leading Nordic provider of mission-critical SaaS solutions to SME's in the construction sector. The company’s business model is highly scalable, based on 95% recurring revenue and low churn. The construction sector is among the least digitalized industries and represents a NOK 10bn software market in the Nordics, growing at a double-digit rate. SmartCraft’s solutions help customers to increase their productivity, margins, and resource efficiency.