To digitize the trade, you need to understand the trade
By Christian Saleki, Chief Technology Officer at SmartCraft
Digitalization is moving fast in construction. But too many tradespeople are still stuck with tools that don’t really fit their workday. The problem isn’t that digital tools don’t exist. It’s that they’re often built too far away from the people who are supposed to use them.
Let’s be honest. Most electricians, plumbers, and carpenters don’t need complex, all-in-one platforms built for office workflows. They need tools that solve the problems they face every day. Like quoting jobs, tracking hours, handling documentation, staying compliant, and keeping things moving.
At SmartCraft, we believe digital tools should work the same way great physical tools do. They should feel natural in your hands and help you do your job better. That’s why we’ve chosen to build trade-specific solutions, not general ones.
When we started the development of SmartCraft Spark, our new digital tool for electricians, we didn’t just guess what people needed. We interviewed and tested with over 200 electricians. We watched how they worked. We asked where things took too long, where mistakes happened, and what could be simplified.
What we learned was clear. The best digital tools are the ones that feel like they were built by someone who’s actually done the job.
That’s when adoption goes up. That’s when you start to see faster workflows, fewer errors, better customer communication, and real savings both in time and money.
Tailored digital tools are not a luxury. They are essential if we want digitalization to succeed in the construction industry.
The future of digital solutions isn’t about adding more features. It’s about building smarter, more focused solutions that make sense to the people who build the world around us.
For further queries, please contact:
Christian Saleki, CTO SmartCraft
Email: christian.saleki@smartcraft.com
Phone: +46 736733066
About SmartCraft
SmartCraft is the leading Nordic provider of mission-critical SaaS solutions to SMEs in the construction sector, increasing their productivity, margins, and resource efficiency. The Group currently has more than 13 400 customers and 270 employees distributed across Norway, Sweden, Finland and UK. SmartCraft was listed on the Oslo Stock Exchange in June 2021.
