SmellWell x The North Face now in Japan

In a collaboration with the world’s leading outdoor brand, SmellWell Freshener Inserts are now protecting outdoor athletes and enthusiasts on their next adventure.

This autumn SmellWell x The North Face Freshener Inserts are exclusively available throughout all The North Face retail stores in Japan. The products are featured in the A/W 2020 mountaineering campaign for boots and gear.

"This collaboration is a great milestone, The North Face is an iconic brand, inspiring a global movement of exploration and presentation of the outdoors. Freshener Inserts is a natural solution for keeping stuff dry, odor-free and fresh, and we see great benefits for outdoor athletes wishing to better care for wear and gear on their next adventure” - Johan Roussetos, CEO SmellWell. 

Johan Roussetos
johan@smellwell.com

The Swedish company SmellWell has together with athletes and scientists developed a series of products aimed at making footwear, activewear and gear SmellWell™, work better and last longer. Our mission is to create positive impacts in society, providing greener and cleaner solutions that motivate users to better care for their stuff. Freshener Inserts is an innovative and sustainable solution for keeping footwear and gear dry, odor-free and fresh. Freshener Inserts contain a proprietary blend of micro-porous Moso Bamboo and minerals that naturally dehumidify and deodorize by trapping moisture, bacteria, pollutants and odor. All products are developed, designed and tested in Sweden, responsibly produced and gentle on the environment.