SNIFFIE SECURED A 2.5M€ FUNDING FOR ECOMMERCE PRICING AUTOMATION

Price became a silent megatrend in ecommerce. The ability for consumers to compare prices, the amount of brand owners selling their products online, and the abilities big ecommerce companies have to use data and machine learning is something we’ve never seen before. Profitable pricing has become a burning problem for small & mid-sized ecommerce businesses. The vision of Sniffie , a startup from Helsinki, Finland is to democratize ecommerce by enabling the equal use of machine learning in pricing for small and mid-sized ecommerce businesses. To reach this goal,