Snow+Rock spearhead a new sports retail concept in Victoria, SW1

Following the acquisition of a row of 3 prime retail units in Victoria's Cardinal place, Snow+Rock are proud to announce the opening of a trio of stores to compliment the groups growing portfolio. The first store to open in December will be a partnership concept store with premier outdoor brand The North Face. The following two units to open in January will be CycleSurgery (a division of Snow+Rock since 2007), and Runners Need – London’s leading specialist running retailer and a long-term partner of CycleSurgery. This emporium of sports stores will bring an unrivalled offering to local residents, workers and the 77 million people that pass through the Victoria station area every year. *** The North Face (opening December ’09) The North Face®, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, is excited to be opening their 3rd London concept store in the heart of Victoria. The store will offer the complete range of The North Faces products and brings authentic outdoor products to the Victoria area. Due to open in December The North Face store will open just in time for those tricky Christmas gift purchases. www.thenorthface.com/eu *** CycleSurgery (opening January 2010) CycleSurgery is pleased to announce the opening of their new cycle store just a stones throw from Victoria main line and underground railway station. It will be their 10th stand-alone store in central London. CycleSurgery will have in excess of 150 bikes on display for the discerning cyclist to choose from, along with the best cycling clothing and accessories in London. Offering convenient street level access the new Victoria store will be the ideal local hub for the growing commuter market. The new store will also have all the elements cyclists have come to expect from CycleSurgery: Experienced and knowledgeable staff (all of whom are end users), along with a fully equipped workshop with qualified, attentive mechanics using the latest tools and technology to maintain and service every bike from urban commuting and folding through to competition level road, trail and downhill bikes. Managing Director Dion Taylor said “We are really excited about this retail opportunity close to one of London’s main transport hubs. There are very few bicycle retailers in the area and we look forward to providing the very best cycle brands and customer service to residents and workers of the Victoria area”. www.cyclesurgery.com *** Runners Need (Opening January 2010) The new London store will be the seventh in line for Runners Need, a privately owned and independent company serving London’s running community since 1982. Located near the second busiest transport hub in London, Runners Need Victoria will open in January 2010. The new Runners Need store expands on the company’s partnership with CycleSurgery, following the success of its four joint ventures in Holborn, King’s Cross and near Liverpool Street and Oxford Circus stations. Running enthusiasts will once again be able to benefit from the expert technical advice of experienced, knowledgeable staff – all of whom are runners themselves. London’s leading specialist retailer is opening in time to cater for runners’ New Year training plans. The store will offer gait analysis using treadmills and video cameras to enable staff to analyse customers’ running action and recommend suitable footwear. In addition, there will be an extensive selection of men’s and women’s technical running clothing, books, watches, GPS and heart rate monitors and energy supplements. www.runnersneed.co.uk

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