“Social is the new capital” — Ten App Effects Force Organisations into a Radical Strategy Change

A new publication from technology services provider Sogeti traces the effects of the current mobile revolution. “Social is the new capital” is the conclusion of the ten app effects presented in The App Effect book. The unprecedented success of smartphones, tablets and app stores has created a watershed in our information society. In 2011 the number of internet users ballooned to 2.1 billion[1], and this year smartphones and tablets will outnumber PCs, while many people are equipped 24/7 with this new sixth sense: their personal apps. Sogeti’s trend lab VINT is mapping the implications of this