Are Brands Violating the Children's Online Privacy Protection Act?

A coalition of advocacy groups recently filed complaints to the Federal Trade Commission, claiming that certain websites are encouraging children to play games and submit email addresses without parental consent -- an act, they claim, that violates the law.

The marketers who are accused of such actions say advocates do not understand the law.

McDonald’s, General Mills and Viacom are among the companies that had complaints filed against them. The coalition is asking the FTC to update its privacy rules to protect these children against data collection and behavioral targeting.

The act, effective April 21, 2000, applies to the online collection of personal information by persons or entities under U.S. jurisdiction from children under 13 years of age.

If you or a loved one has been taken advantage of by some form of consumer fraud, call Sokolove Law today to learn more about pursuing a consumer fraud lawsuit.

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