Maybelline Sued For Misleading Advertising Claims

Cosmetic maker Maybelline was sued by three women alleging that its lipsticks Super Stay 14 HR and Super Stay 10 HR Stain Gloss wear off within a couple of hours.

The plaintiffs - Carol Leebove, Denise Santiago, and Wanda Santa - have alleged in their complaint that the unit of L’Oreal SA misrepresents its product and falsely advertised its lipsticks for lasting longer than they actually do, writes Reuters.

The suit was filed in U.S. District Court in Manhattan and alleges that Maybelline advertised that its lip gloss remains vibrant and shiny and transparent without fading for 10 hours and its lipstick has super staying power for 14 hours.

Reuters reports that the consumer fraud lawsuit accuses Maybelline of breach of warranty and violations of state consumer protection laws. The litigation seeks class-action status and compensatory and triple damages along with other relief.

If you or someone you know has been harmed by consumer fraud, contact Sokolove Law for free consultation and to find out if a consumer fraud lawyer may be able to help you.

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