New Balance Settles Toning Shoes Lawsuit

New Balance will shell out $2.3 million to settle the false advertising claims that were filed against the company over its toning shoes.

The class-action settlement also prevents the company from promoting its shoes as beneficial to health without the proof of clinical studies, reports Courthouse News Service.

New Balance’s toning shoes were advertised as helping the wearer burn 8 percent more calories than regular athletic shoes. The TrueBalance and Rock&Tone lines also allegedly claimed to activate certain lower body muscles with soles that made it hard to stay balanced giving the feeling of running on sand, according to Courthouse News.

The class action called the company’s advertising campaign misleading as the shoes do not provide any additional activation to strengthen leg muscles or burn any additional calories. Rather, the shoes may cause injury—a fact that New Balance omitted to disclose in its publicity campaigns.

Under the settlement, class members will receive $100 each for every pair of New Balance shoes they purchased.

If you or someone you know has been harmed by consumer fraud, contact Sokolove Law for free legal consultation and to find out if a consumer fraud lawyer may be able to help you. For legal help, call (800) 581-6358.

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