Skechers Settles Consumer Fraud Lawsuit for $40M

Not since Cinderella has a shoe promised to do so much for its wearer.

Skechers will fork over $40 million to settle charges by federal regulators that it made unfounded health claims in its advertising about the benefits of wearing its Shape-ups toning shoes.

Ads for the rocker-bottom Shape-ups promised they could tighten butt, leg, and stomach muscles and leave you looking like Kim Kardashian, one of the shoes celebrity endorsers. But those claims were just a fairy story, according to The Federal Trade Commission (FTC).

The FTC alleges in its consumer fraud lawsuit that Skechers USA Inc. falsely represented the results of clinical trials to support its claims about the health benefits of Shape-ups, Resistance Runner, Toners, and Tone-ups shoes, according to the Associated Press. The footwear company denied the allegations but agreed to settle to avoid a court battle.

Under the settlement, Skechers is prohibited from misrepresenting research, tests, or studies on its shoes. Consumers who purchased the sneakers will be eligible for some kind of a refund, although no amounts were mentioned.

If you think you have been deceived by false advertising for a product, contact Sokolove Law for a free legal consultation and to find out if a consumer fraud lawyer may be able to help you. Call us today at (800)-561-7154.

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