Suit Claims Spam Texts Sent to Customers by Target

Big-box retailer Target Corp. is accused of spamming customers’ cell phones with unsolicited text messages, according to a class-action lawsuit that was filed in Oklahoma federal court.

Law360 (subscription required) reports the suit claims the unwanted messages were text ads sent by a mobile technology company hired by Target to conduct a nationwide marketing campaign to promote the sale of the retailer’s products and services.

The suit alleges the retailer sent the unsolicited text messages to customer cell phones nationwide in violation of the federal Telephone Consumer Protection Act (TCPA).

According to the complaint, consumers were not only subjected to wireless spam but may have been charged by their service providers for the text messages or incurred a usage allocation deduction to their text plan, reports Law360.

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