FCC Ruling Undercuts Text Message Lawsuits
In a win for marketers, federal regulators ruled that companies are allowed to send a text message to confirm a consumer's request to opt out of receiving more text messages. The Blog of Legal Times (BLT) reports that the Federal Communications Commission (FCC) ruled that companies can send a one-time opt out message as long as the company obtained a prior expressed consent to send the consumer text messages. The FCC said that in such circumstances a text message does not violate the