Naturally-based skin and sun care line Soleil Organique(TM) launches with companion multi-tasking iPhone App
(New York, NY, May 2011) This spring, Soleil Organique(TM) will launch its premium, non-toxic skin and sun care line. Luxurious, eco-conscious and truly modern, the brand caters to today’s active, savvy, green-minded consumer. Making its mark as the next generation in sun care, a custom multi-tasking iPhone App will accompany this complete range of natural products. “Consumers today demand more from their brands, and rightfully so,” says Founder and CEO Valerie McMurray. “We envision our customer tossing their Soleil Organique(TM) 100% Mineral Sunblock SPF 45 into their beach bag along