KIWI SHOE CARE AND SHOE SERVICE INSTISTUE OF AMERICA ANNOUNCE PARTNERSHIP WITH SOLES4SOULS®, THE SHOE CHARITY
Shoppers are invited to donate funds or bring their ‘gently worn’ shoes to participating locations
NASHVILLE, TN – September 2010 – Soles4Souls, the international shoe charity, is proud to announce a partnership with KIWI Shoe Care and Shoe Service Institute of America. Beginning in September, participating shoe repair shops across the nation will be collecting donations, both monetary and of footwear, as part of their Repair Your Shoes, Repair a Life Promotion.
Every 7 seconds, Soles4Souls gives away another pair of shoes to someone in need. The shoe charity has earned glowing endorsements from Hollywood stars and professional athletes, but the people that truly make the non-profit organization effective are those who clean out their closets to personally drop off their ‘gently worn’ shoes at a participating location.
Soles4Souls and SSIA will be collecting your gently worn footwear to ship to people in need, whether they are victims of natural disasters or subject to living in extreme poverty. It is estimated that Americans have 1.5 billion pairs of unused shoes lying in their closets. The charity can use each and every one of these pairs to make a tangible difference in someone's life.
“KIWI and SSIA are terrific partners and we are excited they are offering customers a great way to get involved in our mission,” said Wayne Elsey, Founder and CEO of Soles4Souls. “Their efforts will benefit many people in need and we are proud to have their support,” he said.
For more information about store locations and details, please visit www.ssia.info
People and companies interested in donating can visit the Soles4Souls website at www.giveshoes.org.
About Soles4Souls®
Soles4Souls is a Nashville-based charity that collects shoes from the warehouses of footwear companies and the closets of people like you. The charity distributes these shoes free of charge to people in need, regardless of race, religion, class, or any other criteria. Since 2005, Soles4Souls has given away over 10 million pairs of new and gently worn shoes (currently distributing one pair every 7 seconds). The shoes have been distributed in 125 countries, including Kenya, Thailand, Nepal and the United States. Soles4Souls has been featured in Runner's World, Ladies' Home Journal, National Geographic's Green Guide and The New York Times. It has appeared on CBS, ABC, NBC, FOX, BBC, CNN and thousands of regional news outlets across North America. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages. Anyone can join our cause, and we need your help. Visit www.giveshoes.org for more information.
About KIWI Shoe Care
Since 1906, KIWI has viewed shoes as a key part of personal grooming and its products as an important part of projecting a certain image to the world. This belief remains true today as KIWI is now sold and marketed in almost 200 countries worldwide. As an integral brand within Sara Lee Corporation’s Household & Beverage Division since 1984, KIWI remains the world’s number one shoe care brand offering Show Polish, Cleaners, Insoles and Shoe Laces. For more information on KIWI, visit www.kiwicare.com.
About SSIA
Founded in 1904, the Shoe Service Institute of America is committed to furthering the shoe repair industry by educating consumers about the physical, economic and environmental benefits of purchasing and maintaining quality footwear. SSIA's members are retail shoe repair operators, their wholesaler trading partners and suppliers that manufacture or import the products used and sold in shoe repair shops.
SOLES4SOULS CONTACTS:
Elizabeth Kirk, Soles4Souls 615-391-5723 elizabethk@giveshoes.org
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