Toronto, ON, August 5, 2014 – Sony is introducing its latest Get Your Ears Ready campaign aimed at encouraging Canadians to experience superior sound through Hi-Res premium audio. Just as HDTV revolutionized television viewing with its huge leap in picture quality, Hi-Res Audio is doing the same for the music we listen to.

As part of Sony’s Get Your Ears Ready campaign to get Canadians acquainted with the difference Hi-Res audio makes, Sony is telling its Hi-Res story with the help of director Filip Nilsson who has crafted a Get Your Ears Ready video designed to create intrigue and increase awareness of Sony Hi-Res audio products. The video, which will run online, on specialty music channels and in theatres across Canada, shows the very personal and private experience of music from an external point of view. To take a look at the Get Your Ears Ready ad, visit http://bit.ly/1uPNIfC

Starting with Cineplex Entertainment and specialty music channels such as Much, M3, MTV Canada, Musimax and MusiquePlus, Sony will drive the Hi-Res audio message through other communication channels as well as including digital media, social and search.

To drive awareness of this campaign in the social space, Sony Canada has also partnered with a number of Canadian music blogs and influencers, like Sidewalk Hustle and Beyond the Drop. These online influencers will be sharing content, conducting giveaways and will have their own Tweets and Facebook posts to drive additional awareness.

Sony’s line-up of Hi-Res premium audio products delivers an enhanced way of listening to music – from headphones to portable and home audio, to Walkman and wireless speakers, Sony Canada’s premium audio line-up captures the very essence of the Hi-Res audio experience, allowing music lovers to experience superior sound and hear music as it was meant to be heard. To learn more about the Sony Sound experience, visit: http://store.sony.ca/sound-evolved

“Sony continues its commitment to audio enthusiasts who truly care about music by offering the finest quality products that meet practically every lifestyle need. When digital music burst on the scene more than a decade ago, consumers sacrificed audio quality for accessibility and portability,” said Adele D’Abarno, Marketing Director of Audio with Sony Canada. “Thanks to the explosion of broadband access and affordable file storage, trade-off no longer has to be made. With High-Resolution Audio elevating the digital music experience, these devices provide an outstanding listening experience – whether at home or on the go."

For more information regarding other Sony products and accessories, please also visit http://store.sony.ca.


Maricel Dicion
NATIONAL Public Relations (On behalf of Sony Canada)

Robin Powell

VP MarComm

Sony of Canada Ltd.



About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony’s market-leading connected devices include home and portable audio, BRAVIA® television, Google TV™, Blu-ray Disc™ , Cyber-shot® digital camera, Handycam® Camcorder, Sony Tablet®, Sony Reader®, broadcast cameras, IPELA security camera and video conferencing, and many innovative products that deliver a true entertainment experience. Sony Entertainment Network offers the ultimate destination to watch, listen, play, and connect across Sony connected devices through one convenient account.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal, Sony Canada employees support a network of more than 500 authorized dealers and a number of Sony retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.