James Bond sets out on a new mission in Sony’s latest global product ad campaign
Toronto, October 30, 2012 – Daniel Craig will reprise his role as MI6 secret agent James Bond in a new global product advertising campaign from Sony this fall. The campaign celebrates Sony’s close partnership with the James Bond franchise, and the theatrical release of SKYFALL™, the 23rd Bond adventure, on November 9, 2012.
Launching today, the integrated ‘INTELLIGENCE GATHERED’ Sony campaign will feature a selection of Sony’s innovative connected products, including the Xperia™ T smartphone and Xperia™ Tablet, VAIO laptops and BRAVIA TVs in on and offline creative advertising. A range of these products, including the Xperia T smartphone, can be seen on screen in SKYFALL.
The storyline of the 60 and 30-second ‘INTELLIGENCE GATHERED’ commercials see James Bond infiltrate a heavily guarded compound, efficiently dispatching adversaries as he advances toward the control room. Bond's movements are followed by a mystery woman on BRAVIA screens, VAIO laptops, Xperia Tablets and the Xperia T smartphone – demonstrating the seamless communication capabilities of the innovative devices as they gather and collate information and intelligence instantly for the increasingly concerned observer.
The control room doors part, and in walks 007. He joins the mystery woman at a table asking, enigmatically: "Looking for someone?” proving only James Bond has the cunning to outsmart Sony’s technology.
The integrated campaign will be supported by the online Sony Store and retail locations across Canada in addition to Sony’s websites around the world and online platforms including Facebook and Twitter.
“Bond is the smartest of the smart. He demands the best,” said Tony Smith, SonyCanada’s Vice President of Marketing Communications. “It's essential that Bond has the highest quality devices supporting, connecting and enabling action whether he's tracking a villain, calling M or checking his GPS to find the quickest route out of trouble. It's Bond and technology all working together, totally converged and connected.”
BRAVIA TVs, VAIO laptops and Xperia Tablet and Xperia T smartphone products all appear in the campaign and are available from store.sony.ca .
“Our latest suite of Sony’s products in the film and the TV advertising campaign are not only the perfect fit for both Bond and SKYFALL, but also the perfect way to show them in action,” said Tony Smith.
Daniel Craig is back as Ian Fleming’s James Bond 007 in SKYFALL, the 23rd adventure in the longest-running film franchise of all time. In SKYFALL, Bond’s loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the threat, no matter how personal the cost. The film is from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment; directed by Sam Mendes; produced by Michael G. Wilson and Barbara Broccoli; and written by Neal Purvis & Robert Wade and John Logan.
The ‘INTELLIGENCE GATHERED’ campaign was created by the Portland, Ore.-based advertising agency Wieden+Kennedy.
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NOTES TO EDITORS:
Ad Credits:
Creative Agency: Wieden+Kennedy
Production Company: RSA Films
Director: Baillie Walsh
About Sony Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, ofTokyo,Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.
Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters inToronto, sales offices inVancouver andMontreal and distribution centres inCoquitlam,British Columbia, and Whitby,Ontario, SonyCanada employees support a network of more than 500 authorized dealers and a number of Sony retail locations acrossCanada.
SonyCanadais devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), SonyCanadaaims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish®Canada, theUnited WayofCanadaand Earth Day Canada.
About Albert R. Broccoli's EON Productions
EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Broccoli/Wilson family. Danjaq is the US based company that co-owns, with MGM, the copyright in the existing James Bond films and controls the right to produce future James Bond films as well as all worldwide merchandising. EON Productions, an affiliate of Danjaq, is the UKbased production company which makes the James Bond films. The 007 franchise is the longest running in film history with twenty-two films produced since 1962. Michael G Wilson and Barbara Broccoli succeeded Albert R ‘Cubby’ Broccoli and have produced some of the most successful Bond films ever including CASINO ROYALE and QUANTUM OF SOLACE. They are currently producing the 23rd film, SKYFALL.
About Metro-Goldwyn-Mayer Inc.
Metro-Goldwyn-Mayer Inc. is a leading entertainment company focused on the production and distribution of film and television content globally. The company owns one of the world;s deepest libraries of premium film and television content. In addition, MGM has investments in domestic and international television channels, including MGM-branded channels. For more information, visit www.mgm.com.
About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; home entertainment acquisition and distribution; a global channel network; digital content creation and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in 159 countries. For additional information, go to http://www.sonypictures.com
About SKYFALL™
Skyfall © 2012 Danjaq, LLC, United Artists Corporation, Columbia Pictures Industries, Inc. Skyfall, 007 Gun Logo and related James Bond trademarks © 1962-2012 Danjaq, LLC and United Artists Corporation. Skyfall, 007 Gun Logo and related James Bond trademarks are trademarks of Danjaq, LLC. All rights reserved.
Product Features
BRAVIA
See every detail with Full HD
Smooth, detailed action with Motionflow XR 800Hz - Watch fast-action games, sports and movies at the equivalent of 800 frames per second for less blur and high image detail
Dynamic Edge LED with Local Dimming - Enjoy a high quality picture with strong, detailed black levels thanks to local dimming LED backlight technology.
Cinematic picture quality with OptiContrast Panel - Enjoy high contrast and detailed black tones with minimised glare from ambient light in the room.
Built-in Wi-Fi® to easily connect to the Internet - Stream entertainment from your wireless home network and the Internet without the clutter of cables.
Easily connect to the web on your TV - Stream full-screen movies, music, Internet videos, apps, and access social networks on the Sony Entertainment Network.
Ready for video and voice calls with Skype™ - Add a voice control camera and microphone and make free Skype™ calls to friends and family from the comfort of your sofa
Xperia™ T (Globally recognized as “The Bond Phone”):
4.6” HD Reality Display powered by the Mobile BRAVIA® Engine for razor sharp clarity
13MP fast capture camera that goes from sleep mode to snap in just over a second
Full 1080p HD video recording capabilities and a 720p HD front camera for the highest quality content
Easy connectivity with ‘One-touch’ function enabled by NFC
PlayStation™ Certified
Latest generation 1.5GHz dual core processor for improved battery life, fast performance and ultra sharp graphics
Android version 4.0.4 (Ice Cream Sandwich). Will be upgraded to Android version 4.1 (Jelly Bean) following launch. Detailed timing to follow
MHL connectivity for viewing content on a big screen without the need for a charger
Use Xperia TV Dock with MHL to HDMI converter and charging connector to enjoy photos and videos on an HDMI enabled TV
*In some markets Xperia T will be known as Xperia TX
Available in Black, Silver and White colours
Xperia™ Tablet S
A super-slim aluminium case and splash-proof design means you can enjoy anywhere, anytime
NVIDIA® Tegra® 3 quad-core processor and Android 4.0.3 operating system
9.4in TFT Colour LCD display
PlayStation™ Certified
Change TV channels and adjust your music system with the Universal Remote.
Create profiles and share with family and friends
Choose stylish accessories to create an even more exciting Xperia Tablet S
Enjoy stunningly fast apps, games, browsing video and music with the most immersive Xperia™ experience ever
VAIO S Series
Up to Intel® Core™ i7 processor
Genuine Windows® 7 Ultimate or other editions
33.7cm (13.3") VAIO Display Premium (1600x900)
Carbon fibre material finish
Up to 2 GB graphics
For further information contact:
Christina Stefanski
Public Relations Specialist
Sony of Canada Ltd.
416-718-5048
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