New Sony NEX-5R Camera Delivers Professional Imaging Power and Wi-Fi Convenience in Lightweight, Stylish Package

New Compact System Camera Introduces Fast Hybrid AF and Downloadable PlayMemories Camera Apps™

TORONTO, August 29, 2012 – Combining a stylish, lightweight design and the freedom of interchangeable lenses with large-sensor image quality, speedy AF and the introduction of Wi-Fi capability, the new Sony α NEX-5R compact system camera offers all the benefits of DSLR-style imaging in a more convenient, portable package with added connectivity.   

The NEX-5R camera features a newly-developed 16.1 effective megapixel Exmor™ APS HD CMOS sensor - identical in size to sensors found in traditional DSLR cameras - combined with a powerful BIONZ processor to assure richly detailed still images and crisp Full HD videos in all types of lighting conditions. 

In a first for Sony’s line of interchangeable lens cameras, the new NEX-5R model features “Fast Hybrid AF” autofocus technology, combining phase-detection and contrast-detection methods to ensure speedy, accurate autofocus in any shooting situation.  It is also Sony’s first interchangeable lens camera with integrated Wi-Fi capabilities for easy image sharing, saving and viewing, and introduces the new concept of downloadable “Camera Apps” for adding creative, fun features that can be personalized to fit a photographer’s needs.

“With the NEX-5R camera, Sony brings the core strength of our consumer electronics business into play to fully support our digital imaging business.  This unique combination of technology and style results in a compelling new product that strikes the ultimate balance between size and performance,” said Masayuki Yao, director of “α” interchangeable lens cameras at Sony Canada. “With a host of exciting, innovative new features and the same outstanding image and HD video quality that our E-mount line has become known for, the NEX-5R is an ideal choice for step-up point-and-shoot users or more serious photo enthusiasts who don’t want to compromise on image quality and connectivity while traveling light.”

Fast Hybrid AF

The intuitive new “Fast Hybrid AF” autofocus technology utilizes 99 phase-detection AF points arrayed on the image sensor to detect a subject’s distance and quickly lock focus on it, and then utilizes contrast-detection AF to confirm extremely fine, precise details. In Speed Priority Continuous shooting mode, the camera will switch automatically to phase detection tracking AF and can track fast-moving action accurately in each frame up to 10 frames per second.

Wi-Fi Sharing and New Camera Apps

The added connectivity of the NEX-5R camera allows photos and videos to be transferred wirelessly to a smartphone or tablet running Sony’s free PlayMemories Mobile app, available on both Android™ and Apple IOS™ app platforms. Additionally, content can be directly uploaded from the camera to Facebook™ using a Wi-Fi connection and the new “Direct Upload” application, part of Sony’s new PlayMemories Camera Apps platform.   

This new concept of PlayMemories Camera Apps is the world’s first application download service in an interchangeable lens camera that allows consumers to install new functions on demand, tailoring their cameras to fit their personal shooting needs.  The service can be accessed over Wi-Fi or when the camera is connected directly to a PC via USB.

 Available apps at launch, outside of “Direct Upload” as mentioned earlier, will include “Picture Effect+”; “Bracket Pro”; “Multi Frame NR”; “Photo Retouch”;  and “Smart Remote Control.  A variety of other apps including “Time-Lapse” and “Cinematic Photo” are also planned for release. 

Shooters can also utilize the family of PlayMemories services to transfer content directly to a networked PC, streamlining the image back-up process and avoiding the need to connect cables or transfer memory cards between devices. Additionally, they can transfer photos to any DLNA-compatible TV either through a wireless access point or any TV supporting Wi-Fi.

Added Flexibility and Functionality

Aesthetically, the new NEX-5R features a new fully programmable control dial and function button, a versatile combination for photographers accustomed to the flexibility and direct control of a DSLR camera.  It also has a switchable on-screen digital level gauge that helps keep horizons level with landscapes and architectural shots.

Additionally, the new α NEX-5R model features an intuitive touch-screen LCD with a Touch Shutter function for added convenience.  The clear, bright touchscreen can also flip upwards 180 degrees for easy arm’s length self-portraits or framing and filming self-video.

Full HD (1920x1080@60p) movie shooting is enhanced with a new Auto Slow Shutter feature, adding extra detail to low-light clips. The camera detects dim interiors and night scenes, automatically switching to a slower shutter speed to brighten footage. 

On the α accessories front, the stylish new LCS-ELC5 soft carrying case is designed exclusively to protect both the camera and lens of the α NEX-5R model.  Additionally, there will be a new Screen Protect Semi-Hard sheet (model PCK-LM13) offered as well as new slim-style soft carrying case (model LCS-SL10) with space to store a variety of cameras and lenses as well as tablet or small laptop computer. 

Pricing and Availability

The NEX-5R compact system camera will be available this October in both silver and black for about $750 with an 18-55mm kit zoom lens as well as body-only for about $650.   

The new camera and a variety of compatible accessories will be available at Sony retail stores http://store.sony.ca/nex5r and other authorized dealers nationwide.

Sony Canada contact:

Christina Stefanski
Public Relations Specialist
Sony of Canada Ltd.
416-718-5048
christina_stefanski@sony.ca

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, Sony Canada employees support a network of more than 500 authorized dealers and a number of Sony retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.