Sony Adds Two New Premium Compact Cameras to Acclaimed Cyber-shot RX Line
Toronto, June 27, 2013 – Building on its lineup of acclaimed compact cameras, Sony is introducing two new additions to the Cyber-shot RX series line – the RX100 II and RX1R models.
Based on the same sleek, stylish design as the existing RX100 model, the new RX100 II features a new 1-inch back-illuminated CMOS sensor, enhanced system expandability and adds Wi-Fi® convenience with NFC One-Touch compatibility. With an identical camera body and design as the existing RX1 camera, the new special edition RX1R model has had its optical low pass filter removed for increased resolution and detail.
“Sony continues to redefine the levels of performance for a pocket-sized, fixed lens camera,” said Masayuki Yao, Director of the Cyber-shot business at Sony Canada.
“Now, with a total of four models in market in our Cyber-shot RX line – each with its own unique value proposition - consumers have more options than ever to experience the ultimate balance of size, imaging performance and imaging power.”
New Cyber-shot RX100 II Camera
Designed to increase sensitivity in low-light conditions and reduce overall picture noise, the new Exmor R™ 1.0-type, back illuminated CMOS sensor in the RX100 II camera is the world’s largest back-illuminated CMOS sensor ever developed. It is approximately 40% more effective in dimly lit situations compared to the existing RX100 model.
The powerful sensor is paired with an exceptional F1.8 Carl Zeiss Vario-Sonnar T* lens to deliver exceptionally sharp, natural still images and Full HD video in any shooting condition – from bright daytime scenes to night-time landscapes and everything in between.
Additionally, the new RX100 II model is equipped with Wi-Fi capabilities and is also the first ever Sony camera to include NFC, giving the extra convenience of instant, one-touch wireless transfer of content between devices. Its Smart Remote Control functionality lets users preview images and control shutter release directly from their connected phone.
A Multi Interface Shoe on the RX100 II model allows users to add optional accessories including an electronic viewfinder, powerful external flash and clip-on LCD monitor. A Multi Terminal lets users add a shutter-release remote control.
The camera features a bright, detail-packed 3.0-type White Magic™ LCD display that tilts upwards and downwards, giving shooters greater freedom to compose shots properly from different angles.
Additionally, the RX100 II model has expanded Full HD video capabilities with the addition of 24p shooting for cinematically styled movies. Other refinements include a step zoom function that lets users instantly choose any of five popular focal lengths for handy scene framing. Shooters can select 28mm, 35mm, 50mm, 70mm or 100mm focal lengths using the camera’s control ring, giving them an intuitive and fast alternative to zooming in and out.
The new camera is also compatible with Sony’s TRILUMINOS Color technology, ensuring richer, more natural color reproduction when connected to the new BRAVIA televisions featuring TRILUMINOS Display.
New Special Edition Cyber-shot RX1R Camera
The new Cyber-shot RX1R full-frame compact camera is designed to satisfy even the most critical photographer’s desire for sharper, more detailed pictures and enhanced resolution. The model’s ‘R’ suffix denotes a further improvement in the pocket-sized camera’s already spectacular resolution.
In common with many DSLR cameras, the original Cyber-shot RX1 camera features a multi-segment optical low-pass filter (OLPF) in front of the sensor to suppress unwanted moiré and color artifacts. The enthusiast-oriented RX1R model removes this low-pass filter, guaranteeing flawless image capture and bringing new levels of realism to landscapes and other finely-detailed subjects.
Additionally, to compensate for this removal of the OLPF, the camera’s processing functions have been optimized to maintain image sharpness without compromising lens/sensor performance.
While weight and dimensions remain the same as the ground-breaking DSC-RX1, the special edition RX1R is also now compatible with TRILUMINOS Color technology, allowing for the ultimate image playback experience on compatible BRAVIA televisions.
Pricing and Availability
The new Cyber-shot RX100 II and RX1R models will both be available mid next month for about $799 and $2,999, respectively. The cameras and a range of compatible accessories can be purchased at Sony retail stores (http://store.sony.ca/RXSeries) and other authorized dealers nationwide.
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About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.
Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, Sony Canada employees support a network of more than 500 authorized dealers and a number of Sony retail locations across Canada.
Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.
Contact:
Christina Stefanski
Public Relations Specialist
Sony of Canada Ltd.
416-718-5048
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