Sony Adds Versatile New W830 Compact Camera with 8x Carl Zeiss® Lens and 20 MP CCD Sensor to the Cyber-shot® Family
LAS VEGAS (CES Booth #14200), Jan. 6, 2014 – Sony Canada’s latest Cyber-shot compact camera, the W830 model, delivers fun and creative features in an ultra-compact body, making it easier than ever for consumers to capture high-quality images on-the-go. The new camera enters the Cyber-shot family as an ideal option for consumers looking for an easy-to-use “value” camera that’s also packed with advanced features and capabilities.
The sleek new camera features a high-resolution 20.1 MP CCD sensor paired with a versatile 8x Carl Zeiss optical zoom lens and powerful BIONZ® processor, allowing it to shoot exceptionally detailed still images and 720p HD videos. Its Optical SteadyShot technology minimizes image blur from camera shake, and an Optical SteadyShot® Active Mode ensures smooth HD videos.
The new W830 camera’s “Beauty Effect” mode is perfect for getting that perfect shot to share with friends and family. This fun feature allows for several post-shooting “re-touch” options including skin toning and smoothing, teeth whitening, eye widening and shine removal.
The camera’s compatibility with a range of creative Picture Effects lets shooters experiment with artistic treatments like Pop Color, Partial Color, Toy Camera and more. A 360 Sweep Panorama® mode instantly stitches together multiple exposures for seamless, detailed 360opanoramic shots.
Pricing and Availability
The new Cyber-shot W830 compact camera will be available in black, silver and pink in March 2014 for about $149, and will be sold at Sony retail stores, online at sony.ca and all authorized retailers throughout the Sony dealer network.
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About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony’s market-leading connected devices include Sony Internet Player with Google TV™, Blu-ray Disc™ player, BRAVIA® television, Cyber-shot® digital camera, Handycam® Camcorder, Sony Tablet®, VAIO® computer, Sony Reader®, broadcast cameras, IPELA security camera and video conferencing, and many innovative products that deliver a true entertainment experience. Sony Entertainment Network offers the ultimate destination to watch, listen, play, and connect across Sony connected devices through one convenient account.
Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, Sony Canada employees support a network of more than 500 authorized dealers and a number of Sony retail locations across Canada.
Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.
Contact:
Christina Stefanski
Public Relations Specialist
Sony of Canada Ltd.
416-718-5048
