Sony Announces α68 A-mount Camera for US and Canada Markets
New Model Features Ultra-Fast 4D FOCUS, Translucent Mirror Technology and more
Toronto, Dec. 17, 2015 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced the α68 (model ILCA-68) camera with ultra-fast 4D autofocus to the US and Canada markets.
The new camera, which was announced for the European market last month, is the latest model to feature native compatibility with Sony’s extensive collection of A-mount lenses. Inheriting many pro-style features from the acclaimed α77 II, the α68 features Sony’s unique 4D FOCUS system that delivers extraordinary AF performance under any shooting conditions – even in lighting as low as EV-2 where many other cameras struggle.
This system utilizes 79 autofocus points – the most AF points on any interchangeable lens camera with a dedicated phase-detection AF sensor1. Included are 15 cross points as well as a dedicated F2.8 AF sensor point for dimly-lit scenes. This all adds up to extremely fast, wide area AF with predictive tracking that locks faithfully onto fast-moving subjects. Additionally, the camera utilizes Sony’s unique Translucent Mirror Technology to deliver constant AF tracking at up to 8 fps2.
The camera features a 24 MP3APS-C Exmor CMOS sensor with a wide ISO 100 – 25,600 sensitivity range4, allowing it to produce outstanding image quality for both still images and video. The sensor is teamed with a powerful BIONZ X image processor that uses Detail Reproduction and Diffraction-reducing Technologies plus Area-specific Noise Reduction, resulting in pristine, finely detailed shots every time.
Full HD movies use the efficient XAVC S5format, enabling high bit rate recordings at up to 50 Mbps with outstanding detail and low noise. With Translucent Mirror Technology, shooters can enjoy non-stop continuous autofocus with accurate subject tracking during video shooting, producing crisp, professional looking footage. With a powerful array of advanced controls and capabilities, the α68 has plenty to offer experienced amateurs as well as step-up photographers and first time interchangeable lens camera customers.
Framing stills and movies is a pleasure through the clear, bright OLED Tru-Finder, which features 100% frame coverage with high contrast and accurate colour reproduction. Complementing the Tru-Finder, the 2.7-type LCD monitor tilts up to 135 degrees upwards or 55 degrees downwards for comfortable composition from a wide variety of shooting angles. Serious photo enthusiasts will also value the backlit top display that allows quick confirmation of camera settings, whether shooting handheld or on a tripod.
As found on the critically acclaimed α7 series, the α68 has a control wheel on the camera’s rear that allows quick fingertip adjustment of camera settings, as well as 10 customizable buttons6that frequently-used functions can be assigned to. There is also a front control dial for quick adjustments of settings and a sturdy grip to ensure a balanced shooting experience, even when using heavyweight prime or telephoto lenses.
The new camera features SteadyShot INSIDE stabilization to reduce the effects of camera shake and allow for blur-free handheld shooting at all focal lengths, with any compatible lens. Additionally, the inclusion of a Multi Interface Shoe and Multi Terminal lets users expand their creative options with a wide range of optional accessories, including flashes, lights, microphones and remote commanders.
Pricing and Availability
The Sony α68 interchangeable lens camera will be available in April at authorized Sony retailers in the US for about $600 body only or about $700 in a kit along with the DT 18-55mm F3.5-5.6 SAM II lens. In Canada, the body and kit will also be available in April and will be sold for about $800 and $950 CAD, respectively.
For a more detailed outline of the new A68 interchangeable lens camera including product specifications, please visit its dedicated product page on Sony.com at the following link – Sony α68 homepage.
A variety of exclusive stories and exciting new content shot with Sony α products can be found at www.alphauniverse.com, Sony’s new community site built to educate, inspire and showcase all fans and customers of the Sony α brand.
Please follow #SonyAlpha on twitter and visit @SonyAlpha on Instagram for all of the latest α camera news and content direct from Sony.
Notes to Editors:
1. According to Sony research, as of December 2015
2. In Tele-Zoom Continuous Advance Priority AE
3. Approximate effective megapixels
4. Still Images: ISO 100 – 25600, Movies: ISO100 - 12800 equivalent
5. An SDXC memory card with a Class 10 or higher speed rating is required for XAVC S recording
6. Total 10 customizable buttons including two dedicated custom buttons + 8 assignable buttons
For further information please contact:
Kristen Schaffrath (on behalf of Sony of Canada Ltd.)
NATIONAL Public Relations
kschaffrath@national.ca
416-848-1704
About Sony of Canada
Sony of Canada is a subsidiary of Sony Corporation of Tokyo, Japan, one of the most comprehensive entertainment company in the world, with a portfolio that encompasses music, motion pictures, mobile, gaming and financial services. Through headquarters in both Toronto, Ontario, Sony of Canada is a leader in electronics for the consumer and professional markets.
By focusing on engineering and a passion to inspire, Sony is creating world-leading products that innovate and inspire generations, such as the iconic PlayStation, the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to the marketing leading 4K Ultra HD TVs.
For more information, visit www.sony.ca.
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