Sony Announces Addition of Uncompressed 14-Bit RAW Still Image Capture for New α Cameras

New α7S II to Feature Selectable Compressed and Uncompressed 14 Bit RAW at Launch; Free Firmware Updates Coming for Additional Models Beginning with α7R II  

TORONTO – Sept. 16, 2015 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced user selectable Compressed and Uncompressed 14-Bit RAW image capture will be featured in the new α7S II once it arrives in stores this October.

Additionally, they have announced plans to add user selectable compressed or uncompressed 14-Bit RAW still image capture via firmware update to additional cameras beginning with the recently introduced α7R II full-frame mirrorless model.

“The voice of our α community remains the most important guiding force of our product development plans,” said Todd Toyoda, Director of Digital Imaging at Sony Canada. “The addition of Uncompressed 14-Bit RAW processing is a direct result of customer feedback. Widely requested by photo and video enthusiasts, we believe the choice of RAW processing types will further elevate the performance of these extraordinary cameras.”

The α7S II and α7R II are compatible with Sony’s growing lineup of α -mount lenses, which now totals 64 different models including 13 native ‘FE’ full frame lenses. By early 2016, Sony will add an additional 8 new lenses to its FE full frame lineup, bringing the FE total to 21 lenses and the overall α -mount assortment to over 70 different models.

A variety of exclusive stories and exciting new content shot with the new α7S II and a7R II cameras plus other Sony α products can be found at www.alphauniverse.com, Sony’s new community site built to educate, inspire and showcase all fans and customers of the Sony α brand.
Please follow #SonyAlpha on twitter and visit @SonyAlpha on Instagram for all of the latest α camera news and content direct from Sony.

For all press enquiries please contact:
Ved Khan
Public Relations Specialist
Sony of Canada Ltd.
ved_khan@sony.ca
416-495-3703

Kristen Schaffrath (on behalf of Sony of Canada Ltd.)
NATIONAL Public Relations
kschaffrath@national.ca
416-848-1704

About Sony of Canada

Sony of Canada is a subsidiary of Sony Corporation of Tokyo, Japan, one of the most comprehensive entertainment company in the world, with a portfolio that encompasses music, motion pictures, mobile, gaming and financial services. Through headquarters in both Toronto, Ontario, Sony of Canada is a leader in electronics for the consumer and professional markets.

By focusing on engineering and a passion to inspire, Sony is creating world-leading products that innovate and inspire generations, such as the iconic PlayStation, the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to the marketing leading 4K Ultra HD TVs.

For more information, visit www.sony.ca.

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Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High-Definition. Sony’s market-leading connected devices include BRAVIA® 4K television, Sony Internet Player with Google TV™, Blu-ray Disc™ player, Cyber-shot® digital camera, Handycam® Camcorder, Sony Tablet®, Sony Reader®, broadcast cameras, IPELA security camera and video conferencing, and many innovative products that deliver a true entertainment experience.