Sony Announces Development of New Wireless Lighting Control System at WPPI 2016
TORONTO – Mar. 7, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced plans to release a new wireless lighting control system to meet the growing demands of professional Sony photographers.
Designed for compatibility with its α interchangeable cameras and external flash units, the new lighting system will include the FA-WRC1M wireless radio commander as well as the FA-WRR1 wireless radio receiver. A prototype of the new system will be on display in Sony’s booth at WPPI 2016.
With a maximum range of 30m (approx. 98 feet), the new radio controlled system will allow for an extremely flexible wireless flash shooting experience with exceptional performance in all types of shooting conditions. In total, the system can control a maximum of 15 separate flash units in up to 5 groups of flashes. While using the system, photographers have the ability to control the exposure of connected flash units either manually or automatically depending on preference. Additionally, the new lighting control system will be capable of flash sync speeds of up to 1/250thof a second with high speed sync (HSS) available as well.
The new Wireless Lighting Control system will be available this summer at authorized retailers throughout Canada and the US. Pricing and detailed specifications will be released at a later date.
A variety of exclusive stories and exciting new content shot with Sony imaging products can be found at www.alphauniverse.com, Sony’s growing community site built to educate, inspire and showcase all fans and customers of the Sony imaging brand.
Please follow #SonyAlpha on Twitter and visit @SonyAlpha on Instagram for all of the latest α camera news and content directly from Sony.
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For further information please contact:
Ved Khan
Public Relations Specialist
Sony of Canada Ltd.
ved_khan@sony.ca
416-495-3703
Kristen Schaffrath (on behalf of Sony of Canada Ltd.)
NATIONAL Public Relations
kschaffrath@national.ca
416-848-1704
About Sony of Canada Ltd.
Sony of Canada is a subsidiary of Sony Corporation of Tokyo, Japan, one of the most comprehensive entertainment company in the world, with a portfolio that encompasses music, motion pictures, mobile, gaming and financial services. Through its headquarters in Toronto, Ontario, Sony of Canada is a leader in electronics for the consumer and professional markets.
By focusing on engineering and a passion to inspire, Sony is creating world-leading products that innovate and inspire generations, such as the iconic PlayStation, the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to the marketing leading 4K Ultra HD TVs.
For more information, visit www.sony.ca.
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