Sony Announces New HX80 Compact Camera with 30x Zoom and Electronic Viewfinder
New Model is World’s Smallest Camera with 30x Optical Zoom Lens1
TORONTO – Mar. 8, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced the newest addition to its compact zoom camera lineup, the DSC-HX80 model.
The new camera features a variety of advanced imaging capabilities including 30x optical zoom, a high-resolution 18.2 MP2 Exmor R CMOS Sensor and a retractable OLED Tru-Finder in a class-leading compact body. Along with the DSC-HX90V model, the HX80 camera becomes the only compact high-zoom camera with a retractable electronic viewfinder, making it an extremely appealing and flexible solution for travel and family photography and video shooting.
The HX80 also features a high-resolution, 921k dot LCD screen that tilts a full 180 degrees for comfortable arms-length portraits or “selfies” and is Wi-Fi / NFC compatible.
Key features for the new model are included below:
Compact Hi-Zoom HX80 Camera w/ Built-in Retractable EVF
Available in April for about $450 CAD
- Premium 30x ZEISS Vario-Sonnar T* optical zoom lens with 60x “Clear Image” digital zoom capability
- Built-in pop-up OLED Tru-Finder EVF w/ high contrast and vivid colours
- 18.2 MP Exmor R CMOS sensor and BIONZ X processor ensure the finest capture details for still images and Full HD videos in all lighting conditions
- Optical SteadyShot with 5-axis image stabilization minimizes effects of camera shake
- 921k dot, 3.0 type LCD screen that tilts a full 180 degrees
- Full HD movie shooting capabilities including high-speed XAVC S format at 50 Mbps
- Built-in ‘pop up’ flash for low-light shooting support
- Compatible with Wi-Fi / NFC for seamless wireless transfer of content and with select Sony PlayMemories™ Camera apps
A variety of exclusive stories and exciting new content shot with Sony imaging products can be found at www.alphauniverse.com, Sony’s growing community site built to educate, inspire and showcase all fans and customers of the Sony imaging brand.
Notes to Editors:
1 Among compact digital cameras with a built-in viewfinder and 30x or greater optical zoom lens, as of April 13, 2015
2 Effective Megapixels
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For further information please contact:
Ved Khan
Public Relations Specialist
Sony of Canada Ltd.
ved_khan@sony.ca
416-495-3703
Kristen Schaffrath (on behalf of Sony of Canada Ltd.)
NATIONAL Public Relations
kschaffrath@national.ca
416-848-1704
About Sony of Canada Ltd.
Sony of Canada is a subsidiary of Sony Corporation of Tokyo, Japan, one of the most comprehensive entertainment company in the world, with a portfolio that encompasses music, motion pictures, mobile, gaming and financial services. Through its headquarters in Toronto, Ontario, Sony of Canada is a leader in electronics for the consumer and professional markets.
By focusing on engineering and a passion to inspire, Sony is creating world-leading products that innovate and inspire generations, such as the iconic PlayStation, the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to the marketing leading 4K Ultra HD TVs.
For more information, visit www.sony.ca.
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