SONY CANADA ANNOUNCES PRICE AND AVAILABILITY OF ITS NEW XBR 4K ULTRA HD LED TVS
TORONTO, MAY 13, 2013 – Sony Canada today announced prices and availability for its new 4K Ultra High Definition TV sets unveiled at CES in January. The new XBR-55X900A (55-inch) and XBR-65X900A (65-inch) 4K Ultra HD LED TVs are priced at $5,499.99 and $7,699.99 respectively and are available at store.sony.ca/4ktv, Sony Store retail locations, and participating retailers across Canada.
Sony is the first and only electronics manfacturer in Canada currently offering 4K UHD TV on the market and is pleased to offer these new screen sizes to Canadians.
“4K BRAVIA Ultra-High Definition TVs allow consumers to feel the beauty in their living rooms with a picture that’s four times clearer than regular TV,” said Daniel Phillips, Director of TV Marketing at Sony Canada. “Our TVs deliver a vibrant and natural picture that is four times clearer than high definition. As for content, these new sets enhance all of the video people are watching today.”
Unique to Sony, TRILUMINOS Display technology creates incredibly true, natural shades of colours giving a heightened sense of depth. Sony BRAVIA 4K UHD TVs invite consumers to experience stunning picture quality, whether they’re watching 4K video or low-resolution smartphone clips. X-Reality™ PRO and 4K X-Reality PRO processors upscale HD images by analyzing and refining images from all sources so that everything they see is restored with beautiful, natural detail, richer colour and stunning contrast.
To coincide with the availability of Sony’s new 4K Ultra HD TVs, Sony Pictures Home Entertainment is also bringing to market a lineup of “Mastered in 4K” Blu-ray™ Discs on
May 14, 2013. With 1080p high-definition picture that’s derived from the highest quality 4K source materials with new expanded colour, consumers will enjoy a dynamic and vibrant picture that’s both optimized for the 4K Ultra HD TVs and playback on all existing Blu-ray™ players and HDTVs.
New Sony UHD 4K TV models – Key Features:
- Images become lifelike with a resolution of four-times that of Full HD TV (3840 x 2160) delivers lifelike images
- All content is viewed at the highest resolution possible with enhanced images reaching near 4K with Sony’s proprietary two-chip 4K X-Reality PRO picture engine
- All colours, including difficult blues, greens and reds, are delivered naturally and accurately through TRILUMINOS™ Display
- An immersive picture draws in viewers with blacker blacks and excellent contrast produced with dynamic edge-lit, LED backlighting
- Amazing sound from the integrated 65 Watt, front-facing, magnetic fluid speaker system complements the stunning picture
- A cinematic experience is brought to life through Full HD 3D and passive glasses
- Entertainment choices are endless with WiFi™ connectivity, including access to the full Sony Entertainment Network suite of services
Sony Store retail locations across Canada will offer a complimentary installation package valued at $400 for 4K UHD TV units ordered via Sony Store retail locations or the Sony Canada Call Centre (1.888.289.SONY option 1, then 6) before May 31, 2013.
Sony’s current “white glove delivery” included with 4K UHD TV includes delivery inside a reduced delivery window, placing the TV on the stand / furniture provided, removal of all packaging to the client’s designated recycling area, neatly dressing all connected wires and cables, connecting to the home network, and doing a basic system orientation to ensure the customer is comfortable using their new 4K UHD TV.
For more information, visit store.sony.ca/4ktv . High-resolution images and complete specification provided upon request.
Sony Canada videos explaining the advantages of 4K UHD TV are available at: http://www.youtube.com/user/SonyConvergineer/videos
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About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.
Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, Sony Canada employees support a network of more than 500 authorized dealers and a number of Sony retail locations across Canada.
Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.
Public Relations Specialist
Sony of Canada Ltd.