Sony Electronics Showcases New 4K Ultra HD TV Line Featuring New 4K Processor X1 and Ultra-thin Design

Latest 4K TVs Debut with Google Android™ TV and Hi-Res Audio Giving Consumers the Best-In-Class Interactive, Picture and Audio Experience No Matter the Content

TORONTO, Ontario – January 5, 2015 – Sony Electronics showcased its new line of BRAVIA® 4K Ultra HD televisions, designed to enhance image quality and provide expanded access to content.  The televisions were built with a new 4K Processor X1, further advancing the colour accuracy, contrast and clarity of the Sony 4K viewing experience. The new XBR X900C Series features a new ultra-thin floating style, making it Sony’s thinnest TVs yet with edge-to-edge viewing.  

The new models range in size from 43 to 75-inches and include four new series and 10 new models. As the industry leader in 4K picture quality, Sony’s commitment to developing technologies to enhance the viewing experience is showcased with this line-up. The new 4K Processor X1 was built to enhance colour, contrast and clarity while improving the streaming quality of images that 4K content providers supply. Combined with the advanced 4K X-Reality™ PRO upscaling Algorithm technology, these televisions will analyze and upscale 4K resolution, providing the best image quality, regardless of the image source.  

With screens that provide a 3,840 x 2,160 4K resolution, these products also include TRILUMINOS™ display to accurately reproduce shades of red, green and aqua blue. Colours come alive on the screen in the widest colour range ever, and dynamic colour correction ensures colours are as consistent and accurate as possible every single time. Further enhancing the picture quality, these televisions will also be equipped with the critically acclaimed X-tended Dynamic Range contrast enhancement to provide peak brightness of LED as well as deeper blacks previously only associated with Plasma TVs. 

“With content being sourced from broadcast, Blu-ray™, DVD’s or even low-resolution internet videos, we designed these televisions to upscale to 4K resolution so that consumers can get the highest level viewing experience possible,” said Noritaka Sawamura, SVP Marketing of Sony Canada. “Sony’s reputation for developing the best picture quality continues with these new products that provide consumers with greater access to what they want to watch, play and hear.”

Smarter Television viewing experience

For the first time, these televisions will support Google’s Android™ TV operating system, making it easy to stream video, function as a gaming device and provide enhanced features like voice-enabled searching through a remote equipped with a microphone. With access to Google Play, consumers can enjoy what they like to do on a smartphone or tablet, from their television. Additionally, Google Cast™ will provide users with greater connectivity than ever before by enabling them to cast content from devices in a similar way as is done with Google ChromeCast™.

Game enthusiasts can bring the immersive world of PlayStation® directly to their new Sony 4K Ultra HD television with PlayStation™ Now (PS Now). Select PlayStation®3 (PS3™) games can be streamed directly to the TV, just like shows and movies, by connecting a Wireless Controller, DUALSHOCK® 4. PS Now streams PS3 games in their native resolution.    

Increased 4K Content

As the leader in 4K with expertise in industry-leading innovation in televisions, technology and content, Sony’s new 4K Ultra HD TV line-up will expand access to 4K content through  its partnership with Netflix, the world’s largest subscription video service and the Sony Video Unlimited 4K service. The companies will work together to provide an enhanced Internet TV viewing experience for consumers with new features including TV Instant On, Fast APP Resume and Fast Video Playback.

Additionally, the new 4K TV line-up is ready for the latest 4K compression codec ‘HEVC’ and ‘VP9,’ which can receive 4K distribution services and YouTube in 4K.

2015 4K Ultra HD Line-up:

XBR® X900C Series 4K Ultra HD TV (55” and 65” Class models) and X910C (75” Class model)
Available in early summer 2015

• Sony’s thinnest LED TV yet at 4.9 mm at its thinnest part (for 55” and 65” Class models); the revolutionary floating style is virtually frameless and mounts flush to your wall
• Features new 4K Processor X1 to improve colour accuracy, contrast and clarity of HD and 4K video
• Support’s Google’s Android TV operating system, making it easy to stream video, function as a gaming device and provide enhanced features like voice-enabled searching through a remote equipped with a microphone
• Enjoy stunning 4K streaming and upscaling, plus the Google Cast built-in feature for seamless smartphone or tablet integration
• Brilliant, expanded colour with TRILUMINOS™ display, further enhanced for colour accuracy by the new engine
• Ready for the latest 4K compression codecs ‘HEVC’ and ‘VP9’ which can receive 4K distribution services and YouTube in 4K

XBR-X930C Series (65” Class model) and X940C (75” Class model)

Available in early summer 2015 

• X-tended Dynamic Range Pro (75-inch model) and X-tended Dynamic Range (65-inch model) enhanced by the new 4K Processor engine to produce our best contrast ever – capturing every shade of light
• Features new 4K Processor X1 engine to improve colour accuracy, contrast and clarity of HD and 4K video
• Support’s Google’s Android TV operating system, making it easy to stream video, function as a gaming device and provide enhanced features like voice-enabled searching through a remote equipped with a microphone
• Powerful front-facing speakers (tweeters, woofers and sub-woofers) produce clear dialogue and deep bass while also supporting Hi-Res audio to compliment the Ultra HD picture
• Brilliant, expanded colour with TRILUMINOS™ display, further enhanced for colour accuracy by the new engine
• Ready for the latest 4K compression codecs ‘HEVC’ and ‘VP9’ which can receive 4K distribution services and YouTube in 4K

XBR-X850C Series (55”, 65” and 75” Class models)

Available in spring 2015

• Introductory 4K Ultra HD TV series, which expands the 4K experience to multiple screen size options
• Features new 4K Processor X1 engine to improve colour accuracy, contrast and clarity of HD and 4K video
• Brilliant, expanded colour with TRILUMINOS™ display, further enhanced for colour accuracy by the new engine
• Support’s Google’s Android TV operating system, making it easy to stream video, function as a gaming device and provide enhanced features like voice-enabled searching through a remote equipped with a microphone
• Ready for the latest 4K compression codecs ‘HEVC’ and ‘VP9’ which can receive 4K distribution services and YouTube in 4K

XBR-X830C Series (43” and 49” Class models)     

Available in spring 2015

• Introductory 4K Ultra HD TV series, which expands the 4K experience to multiple screen size options
• Features new 4K Processor X1 engine to improve colour accuracy, contrast and clarity of HD and 4K video
• Support’s Google’s Android TV operating system, making it easy to stream video, function as a gaming device and provide enhanced features like voice-enabled searching through a remote equipped with a microphone
• Ready for the latest 4K compression codecs ‘HEVC’ and ‘VP9’ which can receive 4K distribution services and YouTube in 4K

Sony also announced new HDTV televisions that feature, for the first time, Google’s Android TV operating system. The line-up will range in size from 50” to 75” Class Models include the KDL-75W850C, KDL-65W850C, KDL-55W850C and KDL-50W850C. This line-up will be available spring 2015.

For more details about the Android TV functions, please visit:  http://www.sony.net/androidtv/.

For further information please contact:

Ved Khan
Public Relations Specialist
Sony of Canada Ltd.
ved_khan@sony.ca 
416-495-3703

Jasmine Dhaliwal (on behalf of Sony of Canada Ltd.)
NATIONAL Public Relations
jdhaliwal@national.ca
416-848-1702

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in audio, video, communications and information technology products for the consumer and professional markets. Sony’s market-leading connected devices include BRAVIA® 4K televisions, Sony Mobile Smartphones and Tablets, Digital SLR cameras, Action-Cam and Handycam® Camcorders along with many other innovative products that deliver a true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, PlayStation gaming and online businesses; the Sony Entertainment Network (SEN) offers the ultimate destination to watch, listen, play and connect across Sony devices through one convenient account. Sony is an innovator in high-definition and 4K professional broadcast and video equipment, highlighted by the XDCAM® HD and CineAlta™ lines of cameras and camcorders, and SXRD™ and Laser light source LCD digital projectors. Sony also offers a full line of professional products for Audio, Medical, Security and Visual Imaging applications.

With headquarters in Toronto, sales offices in Vancouver and Montreal and a Whitby, Ontario distribution centre, Sony Canada employees support a network of more than 313 dealers and a number of Sony retail locations across Canada.