Sony Introduces Duo of World’s Smallest 30x Zoom Cameras
New Models Include HX90V with Built-in EVF and Ultra-Compact WX500
TORONTO, Ontario – April 14, 2015 – Sony has introduced a pair of the world’s smallest 30x optical zoom cameras, the new HX90V and WX500 models.1
The new compact cameras boast a variety of impressive imaging credentials including high-resolution 18.2 MP2Exmor R CMOS Sensors, 30x optical zoom ZEISS Vario-Sonnar T* lenses, powerful BIONZ X processors and Optical SteadyShot® stabilization, making them the ultimate companion for any travel photographer or casual weekend shooter.
The new HX90V model features the same type of high-quality retractable OLED Tru-Finder found on the acclaimed RX100 III model, making it the first truly ‘pocketable’ compact high-zoom camera with a built-in electronic viewfinder. It also includes a variety of adjustable dials and functions including a customizable control ring, and has GPS functionality for automatically tagging photos and videos3.
Each of the new cameras also features high-resolution, 921k dot LCD screen that tilts a full 180 degrees for comfortable arms-length portraits or “selfies” and is Wi-Fi / NFC compatible.
“These two new models serve as great examples of how Sony is driving innovation throughout all aspects of the imaging business,” said Todd Toyoda, Director of Digital Imaging at Sony Canada. “With these new cameras, we’ve taken some of the most unique, advanced imaging technologies from our RX and α cameras and leveraged our unique ‘miniaturization’ ability to deliver a high-zoom shooting experience unlike anything else in the compact camera market today.”
A complete outline of key features for two new cameras is included below:
Compact Hi-Zoom HX90V Camera w/ Built-in Retractable EVF
Available in June for about $499.99
- Premium 30x ZEISS Vario-Sonnar T* optical zoom lens with 60x “Clear Image” digital zoom capability
- Built-in pop-up OLED Tru-Finder EVF w/ high contrast and vivid colours
- 18.2 MP Exmor R CMOS sensor and BIONZ X processor ensure the finest capture details for still images and Full HD videos in all lighting conditions
- Optical SteadyShot with 5-axis image stabilization minimizes effects of camera shake
- 921k dot, 3.0 type LCD screen that tilts a full 180 degrees
- Full HD movie shooting capabilities including high-speed XAVC S format at 50 mbps
- Built-in ‘pop up’ flash for low-light shooting support
- Compatible with Wi-Fi / NFC for seamless wireless transfer of content and with select Sony PlayMemories™ Camera apps
Ultra-Compact WX500 Camera w/ 30x Optical Zoom
Available in June for about $399.99
- Premium 30x ZEISS Vario-Sonnar T* optical zoom lens with 60x “Clear Image” digital zoom capability
- 18.2 MP Exmor R CMOS sensor and BIONZ X processor ensure the finest capture details for still images and Full HD videos in all lighting conditions
- Optical SteadyShot with 5-axis image stabilization minimizes effects of camera shake
- 921k dot, 3.0 type LCD screen that tilts a full 180 degrees
- Full HD movie shooting capabilities including high-speed XAVC S format at 50 mbps
- Built-in ‘pop up’ flash for low-light shooting support
- Compatible with Wi-Fi / NFC for seamless wireless transfer of content and with select Sony PlayMemories™ Camera apps
New Cyber-shot®Accessories
Sony has also introduced new accessories for its Cyber-shot line including the LCJ-HWA body case and the ECM-CG60 shotgun microphone.
The new body case, compatible with both of the new HX90V and WX500 cameras, features a high-quality quality black leather-style finish for protection while offering a sure, stable grip. The new CG60 mic attaches to the multi-interface shoe on Sony’s RX camera line to enable crystal clear audio recording during movie shooting.
The new HX90V and WX500 compact high zoom cameras and all relevant Cyber-shot® accessories will be sold at all authorized retailers throughout the Sony dealer network.
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For further information please contact:
Ved Khan
Public Relations Specialist
Sony of Canada Ltd.
ved_khan@sony.ca
416-495-3703
Kristen Schaffrath (on behalf of Sony of Canada Ltd.)
NATIONAL Public Relations
kschaffrath@national.ca
416-848-1704
About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in audio, video, communications and information technology products for the consumer and professional markets. Sony’s market-leading connected devices include BRAVIA® 4K televisions, Sony Mobile Smartphones and Tablets, Digital SLR cameras, Action-Cam and Handycam® Camcorders along with many other innovative products that deliver a true entertainment experience.
Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, PlayStation gaming and online businesses; the Sony Entertainment Network (SEN) offers the ultimate destination to watch, listen, play and connect across Sony devices through one convenient account. Sony is an innovator in high-definition and 4K professional broadcast and video equipment, highlighted by the XDCAM® HD and CineAlta™ lines of cameras and camcorders, and SXRD™ and Laser light source LCD digital projectors. Sony also offers a full line of professional products for Audio, Medical, Security and Visual Imaging applications.
With headquarters in Toronto, sales offices in Vancouver and Montreal and a Whitby, Ontario distribution centre, Sony Canada employees support a network of more than 313 dealers and a number of Sony retail locations across Canada.
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