SONY INTRODUCES NEW WIRELESS PORTABLE BLUETOOTH® SPEAKERS WITH NFC

Toronto, Jan. 7, 2013 (CES booth #14200) – Sony Canada today introduced four portable Bluetooth® speakers with NFC (Near Field Communication) technology, designed to stream powerful, dynamic sound experiences from smartphones, tablets and computers whether in the home or outdoors.

With built-in NFC technology, users can simply tap an NFC-enabled smartphone or tablet to the portable speaker to instantly stream high-quality music or crystal-clear phone calls via Bluetooth. These new speakers also stream music wirelessly from iPhones® and iPads® as well as Android™ smartphones and tablets that are not NFC equipped, once pairing through traditional means.

            “Sony’s making the Bluetooth user experience even more convenient with the introduction of NFC technology in all of our portable wireless speakers,” said Puneet Jain, Marketing Director of Personal Audio Products at Sony Canada. “We’re also including hands-free speakerphone functionality across the line, meeting the demands of today’s smartphone users.”

Designed to Deliver an Unprecedented Portable Audio Experience

Demonstrating Sony’s uncompromising passion for music and commitment to extraordinary sound performance, the new Sony X-Series NFC-equipped speakers (SRS-BTX500 and SRS-BTX300) include AptX and AAC Bluetooth codecs to ensure the highest quality sound while streaming wirelessly. The premium SRS-BTX500 model features sound technologies specifically designed by Sony to deliver a powerful bass experience without sacrificing portability. This includes a built-in subwoofer and original Sony DMC technology – a combination of dual passive radiators, magnetic fluid speakers, and Clear Phase digital signal processing. Magnetic fluid technology delivers higher sound pressure levels and clearer vocals, while Sony’s unique Clear Phase circuitry reduces distortion and increases sound presence for a crisp and clean listening experience.

Extraordinary Design

While delivering rich sound and deep bass, Sony’s new premium X-Series portable wireless speakers also add style to any room by combining beautiful industrial design with an intuitive user experience. Each new X-Series speaker has a smooth-shaped back and brushed aluminum accents for a contemporary yet timeless look.   

Built-in rechargeable lithium-ion batteries provide up to eight hours (SRS-BTX300) or seven hours (SRS-BTX500) of continuous playback, giving music lovers the freedom to enjoy premium Sony sound throughout the house or on the go.

Both speakers offer the added convenience of a hands-free speaker phone and USB charging port for any smartphone, as well as a neoprene carrying case.

Balanced Sound         

Sony’s new line-up also includes the SRS-BTV5 and SRS-BTM8 portable wireless speakers, both featuring NFC technology and hands-free calling.

About the size of a racquet ball, the SRS-BTV5 speaker is ultra-lightweight and delivers remarkable sound for its size with Sony’s 360-degree Circle Sound audio diffusion technology. With a built-in rechargeable battery providing up to five hours of continuous wireless playback and its included carrying bag, the SRS-BTV5 speaker is ideal for portability.

The SRS-BTM8 speaker is designed with a handle for easy carrying anywhere in the house or on the go, and features an AC adaptor as well as dry battery functionality for up to 20 hours of wireless playback.

Pricing and Availability

The new portable wireless speakers will be available in March at store.sony.ca, Sony Store retail locations across Canada, and authorized retailers nationwide. Below are model numbers with price and colour availability:

SRS-BTX500, $329.99, black

SRS-BTX300, $229.99, black and white

SRS-BTM8, $99.99, black and white

SRS-BTV5, $99.99, black, white, and blue

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*Editor’s Note

*Smartphones must be equipped with NFC capabilities and also must be installed with the ‘NFC Easy Connect’ application.

iPhone and iPad are registered trademarks of Apple Inc. All other trademarks are trademarks of their respective owners.

All other trademarks are trademarks of their respective owners.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, Sony Canada employees support a network of more than 500 authorized dealers and a number of Sony retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

Sony Canada contact:

Christina Stefanski

Public Relations Specialist

416-718-5048

christina_stefanski@sony.ca

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