Sony Introduces the World’s Lightest Interchangeable Lens Camera with Wi-Fi® Connectivity
LAS VEGAS (CES Booth #14200), Jan. 6, 2014 – The versatile new Sony α5000 camera (model ILCE-5000) is the world’s smallest and lightest interchangeable lens camera to feature the convenience of Wi-Fi connectivity.1 Weighing in at less than 8oz., the new camera boasts a formidable amount of imaging power for its size.
“Packing DSLR imaging power into an incredibly small and light package, our new α5000 is the ultimate ‘everyday shooter’ that will appeal to a wide range of customers,” said Todd Toyoda, Director of Digital Imaging at Sony Canada. “Its sleek, user-friendly design will attract point-and-shoot users looking to upgrade, while its impressive imaging credentials will appeal to photo enthusiasts looking for a compact camera that can deliver the performance, flexibility and results they crave.”
The new camera features a large 20.1 MP APS-C sized sensor that is paired with a new-generation BIONZ® X processor – the same processor used in the award winning Sony α7 and α7R full-frame cameras. These key devices work together to deliver crisp, high-quality still images and full HD videos in all types of shooting conditions.
The BIONZ X processor uses detail reproduction, area-specific noise reduction and diffraction reducing technologies to ensure extremely fine color textures and low noise in images. Additionally, it allows for shooting at extremely high sensitivity – up to ISO 16000 – for impressive pictures in fading light.
On-board Wi-Fi capabilities give consumers one-touch connection with Xperia® or NFC-compatible Android™ smartphones or tablets for instant image transfer and sharing2. A single touch also activates Smart Remote Control, linking the camera with a smartphone or tablet to view shots, and fire the shutter from a distance.
For devices without NFC one-touch capabilities, users can wirelessly transfer images and videos and activate Smart Remote Control with the α5000 camera through Sony’s PlayMemories Mobile™ application, available for the iOS and Android platforms.
The new α5000 model has a comfortable new grip and intuitive tiltable LCD screen that can flip upwards up to 180 degrees for easy self-portraits. There’s also a conveniently placed lever on the camera body for fingertip adjustment of the camera’s optical zoom3, which is especially useful for shooting HD video with the supplied 16-50mm power zoom kit lens (model SELP1650).
The camera’s “Photo Creativity” mode will help less experienced photographers learn and experiment with creative settings. Unique to Sony, this mode replaces complex photographic settings with more easily understood phrases like “Background Defocus” and “Brightness,” giving users direct access to many common manual settings. It also offers quick and easy access to Picture Effects, which includes popular modes like Pop Color, Selective Color, Toy Camera and Miniature Mode.
Sony PlayMemories™ Camera Apps
The growing assortment of downloadable PlayMemories Camera Apps adds a range of exciting and powerful features to the α5000 camera. Shooters can pick from a variety of free to nominal cost apps to broaden creative options, experiment with new effects, learn new photography techniques and more.
There are 16 apps currently available, including an upgraded version of “Time Lapse 2.0,” which intelligently and automatically adjusts exposure for changing lighting conditions over of the course of a time lapse sequence. A new free “Sync to Smartphone” app automatically transfers shots to a pre-registered smartphone or tablet each time the camera is switched off.
New Sony α Lenses and Accessories
The new camera is compatible with Sony’s ever-growing assortment of E-mount interchangeable lenses, which now includes a new version of the popular SEL55210 lens (55-210mm, F4.5-6.3). Identical in optics to the existing silver 55-210mm E-mount zoom lens, this new version has a black finish to match many of Sony’s latest E-mount cameras.
In total, 20 different lenses are now available for Sony’s E-mount system with several premium models from Carl Zeiss® and G Series Lenses.
Pricing and Availability
The Sony α5000 compact interchangeable lens camera will be available in March 2014 in black and white for about $500 in a kit with a compact, versatile 16-50mm motorized zoom lens (model SELP1650).
The new, black-finish E 55-210mm (SEL55210) zoom lens will be available in March for about $400.
The new camera and all compatible lenses and accessories will be available at Sony retail stores (sony.ca) and other authorized dealers nationwide.
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Notes to Editors:
1Among interchangeable lens digital cameras equipped with an APS-C size image sensor. As of Jan. 6, 2014, based on Sony survey.
2Only for smartphones or tablets with Android OS (Version 4.0 or later). The latest PlayMemories Mobile application must be installed on the mobile device.
3With any power zoom lens attached. When other lenses are attached, Digital Zoom (including Clear Image Zoom) is adjusted.
About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony’s market-leading connected devices include Sony Internet Player with Google TV™, Blu-ray Disc™ player, BRAVIA® television, Cyber-shot® digital camera, Handycam® Camcorder, Sony Tablet®, VAIO® computer, Sony Reader®, broadcast cameras, IPELA security camera and video conferencing, and many innovative products that deliver a true entertainment experience. Sony Entertainment Network offers the ultimate destination to watch, listen, play, and connect across Sony connected devices through one convenient account.
Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, Sony Canada employees support a network of more than 500 authorized dealers and a number of Sony retail locations across Canada.
Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.
Contact:
Christina Stefanski
Public Relations Specialist
Sony of Canada Ltd.
416-718-5048
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