New Water Proof Sports MP3 Player with a Compact, Lightweight Design

Toronto, Jan. 7, 2013 (CES booth #14200) – Fitness enthusiasts will never miss a beat under water again with Sony’s new Walkman® Sports MP3 Player (NWZ-W273), a water-proof, all-in-one digital music player designed to conveniently and comfortably wear to the gym, the trail, the treadmill, or even into the pool.

 “For many people,music is a vital component to enable a vigorous workout,” said Puneet Jain,Marketing Director of Personal Audio Products at SonyCanada. “Now,everyone from casual fitness enthusiasts to hard-core triathletes can enjoy their favorite music while they train or compete. Whether on land or in the water,the NWZ-W273 player is the perfect workout accessory.”

With its water proof design,the new NWZ-W273 player withstands not just water but the sweat from intense workouts, making it perfect for everyone from the health conscious to performance sports athletes.

Ease of Use and Impressive Sound

The new NWZ-W273 device is designed with intuitive controls to easily adjust volume to play ,pause, or change songs on-the-go. With its 4GB of on-board memory (approximately 1,000 songs),users can easily drag and drop DRM-free music files and playlists from iTunes® for Mac or PC,Windows® Media Player,or Windows Explorer. The NWZ-W273 player delivers up to eight hours of audio playback on a full charge. It also offers a convenient quick-charge function. Even if the battery if fully depleted,with just three minutes of charge time,the device can provide music for up to 60 minutes.

Sony has always been committed to extraordinary audio performance,and the NWZ-W273 player lives up to that tradition with its crystal clear highs and deep bass. In addition to the powerful sound typically found in Sony’s high-end headphones,the player features a new tension band for a supportive fit and comes with small,medium,and large earpieces – ideal for secure,long-term wearing comfort during running,cycling or swimming.

Pricing and Availability

The NWZ-W273 model will be available in March in black and white at Sony Stores online at, in Sony Stores, and authorized retailers nationwide for about $89.99.

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Note to Editors

Sony Walkman and the Sony logo are trademarks of Sony Corporation.

iTunes is a registered trademark of Apple Inc. Windows is a registered trademark of the Microsoft group of companies.

All other trademarks are trademarks of their respective owners.


About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, Sony Canada employees support a network of more than 500 authorized dealers and a number of Sony retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

Sony Canada contact:

Christina Stefanski

Public Relations Specialist






Quick facts

With its water proof design, the new NWZ-W273 player withstands not just water and sweat from intense workouts
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NWZ-W273 device is designed with intuitive controls to easily adjust volume to play, pause, or change songs on-the-go
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NWZ-W273 model will be available in March in black and white
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