Sony of Canada Offers Extensive 4K Ultra HD Home Entertainment Solutions with New 2015 TV Lineup

TORONTO, June 1, 2015 -- Sony Electronics announced a comprehensive 4K Ultra HD TV lineup complete with picture enhancing technologies, beautiful and sleek design and a smarter TV experience. Powered by the new 4K Processor X1, the entire lineup offers better picture quality from any source with improved contrast, colour and clarity while Android™ TV brings the world's most popular mobile platform to the television.

"Sony has always been the leader in 4K and our exclusive Sony technologies have been at the core of providing TV lovers with the best picture quality, no matter what content they are watching. Our decade of experience allows us to now improve colour accuracy and clarity even better than before," said Daniel Phillips, Director, TV, Home Projector and Video Marketing.  "And now, by pairing our unrivaled picture quality with Android TV and with a growing list of 4K content providers such as Netflix and YouTube, we are setting out to provide our customers with the best user experience possible."

For 2015, Sony will offer six new series of 4K Ultra HD TVs. The X830C/X850C and X930C/X940C are available at Sony Authorized Dealers nationwide. The X900C/X910C will be available this summer. The new models join the flagship XBR X950B, a line of 4K Ultra HD projectors, including the VPL-VW300ES and the 4K Ultra Short Throw Projector, and an extensive lineup of sound products to provide consumers with more choices than ever to create an ideal home entertainment experience.

"With screen sizes starting at 43" and going up to our 180" large screen 4K projectors, Sony's new lineup offers a 4K solution for almost every room and situation," added Phillips.

Brilliant Picture Quality

The full 2015 4K Ultra HD lineup is powered by the X1 processor engine, maximizing contrast, colour and clarity in both HD and 4K content. While Sony TVs have had expanded colour, brightness range and upscaling for years, the X1 processor takes another step forward in improving these features. Thanks to X-Reality™ PRO Picture Engine, developed from over ten years of experience in upscaling, all existing HD content is upscaled to super clear 4K quality. And TRILUMINOS™, found on the X850C series and up, provides the widest colour range ever and dynamic colour correction ensures colours are as consistent and accurate as possible.

The X930C and X940C series will also be compatible with High Dynamic Range (HDR) content via a network update this summer. HDR is an emerging video format that can display a wider range of brightness levels which will allow content creators, such as movie directors, to expand their range of creativity. HDR content will be available from major video service providers including Netflix this year. With Sony's unique technology, X-tended Dynamic Range™ PRO (75-inch model) and X-tended Dynamic Range (65-inch model), customers can enjoy a peak brightness of LED as well as deeper blacks, providing them with a superior viewing experience compared to that of normal HDR video sources as well as any other video source.

Sony's commitment to developing the 4K Ultra HD ecosystem continues, from lens to living room. As a founding member of the UHD Alliance, Sony has joined a coalition of companies united to establish new standards to support innovation in video technologies including 4K and higher resolutions, high dynamic range, wider colour gamut and immersive 3D audio.

A Smarter TV

Android TV brings the world's most popular mobile platform to Sony's TVs, allows users to easily access content from their favourite apps like Netflix, YouTube and Crackle, providing a tailored and intuitive entertainment experience. Users can also access a huge selection of games and additional content from the Google Play store right on the TV. Additional popular apps available via Android TV include Songza, YuppTV, TuneIn Radio, TED, Plex, Dailymotion, Red Bull TV, Vevo and more.

With Google Cast™, users can cast their favourite entertainment apps such as Netflix and YouTube from their Android or iOS device, Mac or Windows computer or Chromebook to the TV.

The voice search feature helps users find content quickly and easily just by speaking into the One-Flick remote or compatible smartphone and the Android TV home screen personalizes content and recommendations based on what you like to watch.

Android TV is available on all of the new 2015 X series TVs and the W8 series HD TVs.

This summer, gamers can also bring the immersive world of PlayStation® direct to the TV with PlayStation® Now. PlayStation® 3 games can be streamed to the TV and played with a DUALSHOCK® 4 controller.

Ultra-thin

At just under 0.2 inches thin, the X900C model is thinner than a smartphone and is the thinnest LED TV in the world. With a Vanishing Edge™ screen, the picture fills the screen to the very edge so it appears the picture floats on the wall. The bezel-free edge is so thin that it practically vanishes while watching, leaving only a stunning 4K picture. With an included wall mount, the X900C and X910C are easy and fast to mount and rest flush against the wall.

Pricing and availability

The X830C, X850C, X930C and X940C 4K Ultra HDTVs are now available at store.sony.ca and other authorized dealers nationwide.

The 2015 HDTV series (W800C, W850C) are also now available at store.sony.ca and other authorized dealers nationwide.

The X900C and X910C will be available this summer, pricing to be announced.

4K Ultra HD Android TV series

Full HD Android TV series

Press Contacts:

Ved Khan
Public Relations Specialist
Sony of Canada Ltd.
ved_khan@sony.ca
416-495-3703

Jasmine Dhaliwal (on behalf of Sony of Canada Ltd.)
NATIONAL Public Relations
jdhaliwal@national.ca
416-848-1702

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in audio, video, communications and information technology products for the consumer and professional markets. Sony’s market-leading connected devices include BRAVIA® 4K televisions, Sony Mobile Smartphones and Tablets, Digital SLR cameras, Action-Cam and Handycam® Camcorders along with many other innovative products that deliver a true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, PlayStation gaming and online businesses; the Sony Entertainment Network (SEN) offers the ultimate destination to watch, listen, play and connect across Sony devices through one convenient account. Sony is an innovator in high-definition and 4K professional broadcast and video equipment, highlighted by the XDCAM® HD and CineAlta™ lines of cameras and camcorders, and SXRD™ and Laser light source LCD digital projectors. Sony also offers a full line of professional products for Audio, Medical, Security and Visual Imaging applications.

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