Sony Unveils New "Future Lab Program"
Introduces First Concept Prototype from this New Technological Research and Development Program at SXSW 2016
TORONTO – March 7, 2016 – Sony Corporation today announced the launch of a new research and development initiative called the "Future Lab Program." The Future Lab Program embraces an approach to technological research and development that emphasizes an open creative environment and direct lines of communication with society, through which it aims to co-create new lifestyles and user value in the future. As part of this approach, the program will share concept prototypes with users while still at the development stage, and look to them for inspiration, leveraging their feedback to refine and evolve its projects.
The design for the Future Lab Program concept logo is based on an "F" and "L" motif that resembles a frame honing in on a target. This reflects the mindset behind the Future Lab Program of setting challenging goals that Sony will strive to achieve through technological innovation, together with input from the user community. Sony will be sharing each of these specific goals through a variety of concept prototypes developed by the Future Lab Program. Going forward, additional letters will be added inside the logo frame to coincide with the launch of each new prototype, each of which will symbolize the concept behind these initiatives.
The first project from the Future Lab Program will be showcased at the SXSW Interactive Festival, beginning Saturday, March 12th in Austin, Texas. The project, known as "N," is a concept prototype featuring a hands-free user interface that creates a new way of experiencing audio such as music and sound, allowing the user to receive audio information without having to insert any object into his or her ear. Sony will unveil a number of concept prototypes and technologies, including "N," at its booth ("Sony's Future Lab Program at SXSW") during the SXSW Interactive Festival.
Sony's Future Lab Program at SXSW
Booth and event details:
Saturday, March 12th - Monday, March 14th, 2016
10:00 am - 6:00 pm (until 5:00 pm on the 14th)
102 Trinity St. Austin, TX (corner of Trinity Street and E Cesar Chavez Street)
Through its Future Lab Program for new technological research and development, Sony will strive to co-create and bring about lifestyles of the future.
For further information please contact:
Ved Khan
Public Relations Specialist
Sony of Canada Ltd.
ved_khan@sony.ca
416-495-3703
Kristen Schaffrath (on behalf of Sony of Canada Ltd.)
NATIONAL Public Relations
kschaffrath@national.ca
416-848-1704
About Sony of Canada Ltd.
Sony of Canada is a subsidiary of Sony Corporation of Tokyo, Japan, one of the most comprehensive entertainment company in the world, with a portfolio that encompasses music, motion pictures, mobile, gaming and financial services. Through headquarters in Toronto, Ontario, Sony of Canada is a leader in electronics for the consumer and professional markets.
By focusing on engineering and a passion to inspire, Sony is creating world-leading products that innovate and inspire generations, such as the iconic PlayStation, the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to the marketing leading 4K Ultra HD TVs.
For more information, visit www.sony.ca.
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