SONY UNVEILS NEXT GENERATION PREMIUM MDR-10 HEADPHONES
TORONTO, September 4, 2013 – Today Sony introduced the next evolution of premium headband-type MDR-10 headphones. Available in digital noise canceling, Bluetooth® wireless with NFC technology and standard versions, the new MDR-10 headphones deliver music lovers a premium audio experience in a more lightweight and portable design that is distinctly Sony.
“Fusing Sony’s expertise in superior sound quality, comfort, and beautiful design, with Sony Music’s knowledge of current music trends, the new MDR-10 premium headphones equal precision in sound,” said Noritaka Sawamura, Senior Vice President, Consumer Marketing and Retail, Sony of Canada.
Unmistakable Sony Sound
The new MDR-10 premium headphones deliver an enhanced acoustic design allowing listeners to hear the music the way artists intended it to sound in the studio.
Sony engineers and Sony music artists identified the critical 30-40Hz sub-bass region that is signature of today’s music styles and developed an enhanced Beat Response Control design for the new MDR-10 headphones, featuring a closed back for maximum isolation and exceptional bass response. With enlarged air vents at the back of each driver, music lovers experience a quick and rhythmic low frequency response.
Featuring a 40mm driver unit, the MDR-10 headphones deliver a wider frequency range with a balanced, highly accurate reproduction of today’s up-front vocals, mid-range details, as well as rich, powerful lows and extended highs. The high-definition driver assures ultra-wideband audio performance matching today’s high resolution music sources.
The MDR-10 headphones are designed for hours of comfortable listening with pressure-relieving ear cushions, providing a supportive, wrap-around feel, as well as a highly effective acoustic seal, further reinforcing the headphones’ powerful sub-bass reproduction. There’s also a unique hanger structure that moves the headphones’ housing axis inward for the ultimate in stable fit and comfort.
Featuring grooved serrations on its surface, the detachable cable provides an innovative design that eliminates friction between cable surfaces and reduces the source of frustrating tangles.
Digital Noise Canceling Headphones
By pressing Sony's Automatic Intelligence Noise Canceling technology button, the new MDR-10RNC headphones automatically activates one of three optimal noise canceling modes based on an analysis of ambient noise. Sony's digital signal processing technology effectively reduces up to 99.4% of ambient noise whether on an airplane, on a train or in an office.
The MDR-10RNC digital noise canceling headphones include noise canceling sensors both inside and outside the headphone housing, as well as a digital noise canceling software engine.
The MDR-10RNC offers up to 20 hours of battery life. Unlike most other noise canceling headphones, the Sony MDR-10RNC model can always be used as standard headphones even when the battery runs out.
Bluetooth® Headset with NFC Technology
The MDR-10RBT Bluetooth® headset brings the same innovative sound processing technologies to music lovers who demand the ultimate in sound quality without wires. Incorporating Near Field Communication (NFC) technology, the new MDR-10RBT eliminates the cumbersome process of pairing and connecting – just touch compatible devices to the headset to instantly establish a wireless connection without the need for any Bluetooth set-up.
With built-in NFC technology, users can simply tap an NFC-enabled smartphone or tablet to the MDR-10RBT Bluetooth® headset to instantly stream high-quality music or crystal-clear phone calls via Bluetooth. These new headphones also stream music wirelessly from iPhones® and iPads® as well as Android™ smartphones and tablets that are not NFC equipped, once pairing through traditional means.
Demonstrating Sony’s uncompromising passion for music and commitment to extraordinary sound performance, the new MDR-10RBT headphones support AptX and AAC codecs to ensure high quality sound while streaming wirelessly.
The MDR-10RBT headphone offers up to 18 hours of battery life between charges. This model can also always be used as standard High-Resolution headphones, with a frequency range from 5Hz to 40KHz – even without the battery – by attaching the supplied audio cable.
Standard High-Resolution
The new MDR-10R standard headphone model supports High-Resolution audio, with a frequency range from 5Hz to 40KHz. Available in both black and white versions.
Pricing and Availability
The MDR-10R standard headphones and MDR-10RNC digital noise canceling headphones will be available in October 2013 while the MDR-10RBT Bluetooth wireless headphones will be available in November at Sony Stores, including online at store.sony.ca, and other authorized retailers nationwide at the following pricing: MDR-10RNC, $269.99, MDR-10RBT, $249.99 and MDR-10R, $199.99.
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Editor's Note: For complete specifications and digital images, members of the news media are invited to visit Sony Canada’s news and information website at http://corporate.sony.ca/view/press_releases.htm#!/pressroom .
About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony’s market-leading connected devices include Sony Internet Player with Google TV™, Blu-ray Disc™ player, BRAVIA® television, Cyber-shot® digital camera, Handycam® Camcorder, Sony Tablet®, VAIO® computer, Sony Reader®, broadcast cameras, IPELA security camera and video conferencing, and many innovative products that deliver a true entertainment experience. Sony Entertainment Network offers the ultimate destination to watch, listen, play, and connect across Sony connected devices through one convenient account.
Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, Sony Canada employees support a network of more than 500 authorized dealers and a number of Sony retail locations across Canada.
Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.
Contact:
Christina Stefanski
Public Relations Specialist
Sony of Canada Ltd.
416-718-5048
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