Sony Electronics Introduces All New BRAVIA® OLED 4K HDR TVs with Unparalleled Black Levels, Contrast

Sony Expands its 4K HDR (High Dynamic Range) TV Line-up with new A-series OLED and X-series LED TVs, offering a wider selection of premium TVs with superior picture quality

LAS VEGAS – January 4, 2017 – 5pm PT (CES, Booth #17300) – Sony Electronics announced today two new 4K HDR (High Dynamic Range) television series designed to deliver even wider brightness range, higher contrast and spectacular picture quality. The new flagship XBR-A1E BRAVIA OLED and XBR-X930E/X940E series TVs make the best use of 4K HDR content with the combination of Sony’s unique image processor and display technologies.

Introducing the new BRAVIA OLED A1E Series TV

The XBR-A1E BRAVIA OLED series offers a totally new entertainment experience with a combination of the superior picture quality of OLED powered by Sony’s 4K HDR Processor X1 Extreme, the world’s first Acoustic Surface™ sound system, and its unique, cutting-edge stand-less form factor. Thanks to OLED’s over 8 million self-illuminating pixels, the A1E series brings a significantly enriched visual experience with unprecedented black levels, rich and lifelike colour, dynamic contrast, blur-less image and a wide viewing angle. The 4K HDR Processor X1 Extreme precisely controls the tremendous number of pixels and extends the capability of OLED to deliver an exquisite 4K HDR picture.

“Sony continues to make consumer choice a priority especially for those seeking the very best viewing experience, and we are proud to introduce our new XBR-A1E BRAVIA OLED series,” said Mike Fasulo, President and COO of Sony Electronics. “Sony delivers incredible innovation and excitement to customers with all of our premium 4K HDR TVs through a powerful mix of technology and our exclusive image processing.” 

BRAVIA OLED’s innovations do not end with incredible picture performance. A1E series uses the first of its kind audio technology to emit great sound from the screen itself. Taking advantage of the OLED’s backlight-less structure, Sony developed a new Acoustic Surface sound technology. Thanks to the ingenious design, the entire screen resonates with rich sound emanating directly from the screen itself. This allows a perfect unification of picture and sound unattainable by conventional TVs. It produces a wide sound and image synchronization from all angles, even off to the sides. Together with OLED’s exceptionally wide viewing angle, the A1E series offers unmatched visual and aural experience regardless of viewing position. The Acoustic Surface technology lends to cutting-edge design of the A1E series by doing away with conventional speakers usually located around the TV. The result is a unique stand-less form factor with no distraction from the picture.

Precision 4K HDR contrast with the X930E/X940E Series

Also introduced today, the X930E/X940E series features new LED backlight driving technology alongside the X1 Extreme processor, Slim Backlight Drive+. The Slim Backlight Drive+, an evolution of Slim Backlight Drive, is a further improved grid-array backlighting system in a slim form factor which allows for even more precise local dimming control. With its quad-edge LED structure and X-tended Dynamic Range™ PRO local dimming and boosting technology, it brings superior brightness and exceptional contrast – in fact it will deliver 10 times the XDR contrast* of conventional LED TV. The X940E features a full-array boosting and dimming backlight for precision contrast and incredible brightness.

The XBR-X930E/X940E series also features the 4K HDR Processor X1 Extreme, which offers 40% more real-time processing power than Sony’s 4K Processor X1. The processor also takes all content and improves it to near 4K HDR quality. With object-based HDR remaster, the TV can detect, analyze and optimize each object in the picture individually to adjust the overall contrast for a more natural and realistic picture.

Both the new XBR-X930E/X940E and XBR-A1E BRAVIA OLED series TV will support Dolby Vision™, the HDR format from Dolby Laboratories, which when paired with Sony’s unique technologies will further enrich the visual experience.

Both series also will be powered by Android™ TV, which brings movies, TV shows and thousands of apps into the home in an instant.

New Sony TV models and key features:

A1E Series (77”, 65”, and 55” Class model) 4K HDR OLED TV

• Features OLED display technology. 8 million self-illuminating pixels brings a significantly enriched visual experience with unprecedented black levels, authentic colour, blur-less image and a wide viewing angle.
• Features Acoustic Surface technology: the entire screen resonates with great sound emanating directly from the screen itself. This allows a perfect unification of picture and sound that conventional TVs cannot deliver.
• 4K HDR Processor X1 Extreme provides the ultimate 4K HDR viewing experience by incorporating three picture-enhancing technologies: object-based HDR remaster, Super Bit Mapping™ 4K HDR and dual database processing.
• Features vibrant, expanded colour with TRILUMINOS™ Display, further enhanced for colour accuracy.
• Uses 4K X-Reality™ PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital photos.
• The cutting-edge design: The Acoustic Surface technology lends to cutting-edge design of the A1E series by doing away with conventional speakers usually located around the TV. The result is a unique stand-less form factor with no distraction from the picture
• Android TV lets you explore a world of movies, music, photos, games, search, apps and more, including PlayStation™ Vue and Ultra services. Voice Search to find content, ask questions and control your TV. With Chrome Cast built-in, you can easily send content from your smartphone or tablet to the TV. With access to Google Play™, you can enjoy what they like to do on a smartphone or tablet, from their TV. With Google Home compatibility, voice-control the TV via the Google Home device for a smarter connected home.
• HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colours via Internet video services, HDMI and USB port. Supports Dolby Vision HDR format.

X940E Series (75” Class model) 4K HDR TV

X930E Series (65” and 55” Class models) 4K HDR TV

• Features Slim Backlight Drive+ with a unique quad-edge LED structure, allowing precise local dimming control which provides exceptional brightness and deeper blacks than a conventional full-array LED TV in an ultra slim design. (X930E only, the X940E is built in with full-array direct LED backlight.)
• 4K HDR Processor X1 Extreme provides the ultimate 4K HDR viewing experience by incorporating three new technologies: object-based HDR remaster, Super Bit Mapping 4K HDR and dual database processing.
• X-tended Dynamic Range PRO enhances HDR and non-HDR content by boosting and dimming the backlight levels precisely for each zone of the screen with a unique backlighting algorithm. [i](10 times XDR contrast*)
• Features vibrant, expanded colour with TRILUMINOS Display, further enhanced for colour accuracy.
• Uses 4K X-Reality PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital photos.
• The ultra slim design allows for flush with the wall mounting and clean cable management for table top mount.
• Flush swivel mount gives easy access to ports and connections, while allowing the TV to sit flush to the wall
• Android TV lets you explore a world of movies, music, photos, games, search, apps and more, including PlayStation Vue and Ultra services. Voice Search to find content, ask questions and control your TV. With Chrome Cast built-in, you can easily send content from your smartphone or tablet to the TV. With access to Google Play, you can enjoy what they like to do on a smartphone or tablet, from their TV. With Google Home compatibility, voice-control the TV via the Google Home device for a smarter connected home.
• HDR compatible to receive and process the new video standard signal with higher rightness, higher contrast and more vibrant colours via Internet video services, HDMI and USB port. Supports Dolby Vision HDR format.

https://www.sony.ca/en/electronics/televisions/XBR-X930E-X940E-Series

Pricing, dealers and launch timing to be announced.

Sony is exhibiting at the CES Sony Booth # 17300. To follow the online conversation use #SONYCES. For more information, please visit www.sony.com/ces.

[i]* XDR is the abbreviation of X-tended Dynamic Range. This is the perceptible contrast level expanded by X-tended Dynamic Range PRO technology, which is the unique figure calculated for the contrast which users actually feel and experience (XDR Contrast). This figure is based on our conventional TV without local dimming.

For press enquiries please contact:
Ved Khan
Public Relations Specialist
Sony of Canada Ltd.
ved_khan@sony.ca
416-495-3703

Kristen Schaffrath (on behalf of Sony of Canada Ltd.)
NATIONAL Public Relations
kschaffrath@national.ca
416-848-1704

About Sony of Canada Ltd.

Sony of Canada is a subsidiary of Sony Corporation of Tokyo, Japan, one of the most comprehensive entertainment company in the world, with a portfolio that encompasses music, motion pictures, mobile, gaming and financial services. Through its headquarters in Toronto, Ontario, Sony of Canada is a leader in electronics for the consumer and professional markets.

By focusing on engineering and a passion to inspire, Sony is creating world-leading products that innovate and inspire generations, such as the iconic PlayStation, the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to the marketing leading 4K Ultra HD TVs.

For more information, visit www.sony.ca.