SOUTH BANK LONDON UNVEIL NEW SUMMER DESTINATION MARKETING CAMPAIGN ON THE FIRST DAY OF SUMMER 2015
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South Bank London, the destination marketing organisation promoting South Bank since 1994, has teamed up with illustrators Red Gate Arts for their new summer campaign poster - The Sunny Side. The aim of the campaign is to establish an emotional connection between domestic day visitors, as well as international tourists, and the area – renowned for its eclectic mix of world-leading cultural organisations, cutting-edge attractions and open spaces. Attractions featured in the poster include the National Theatre, Southbank Centre, The Old Vic, OXO Tower, Coca-Cola London Eye and BFI Southbank. Canterbury-based sisters Ruth and Kate Samson of Red Gate Arts specialise in vintage style, detailed hand-drawings, taking inspiration from Art Deco and Bauhaus artwork.
Head of Marketing at South Bank London, Claudio Giambrone said: “as an area known for being creative and supportive of art, it made sense for us to seek out new talent with a fresh view on working with traditional techniques. And we feel that the motive of the Sunny Side tagline fully conveys the area’s vibrancy and sunny disposition – in spite of the unpredictable British weather!”
The Sunny Side posters will be on display at key locations on South Bank across 18 dedicated billboard sites from Sunday 21st June 2015, day of the summer solstice. Locations will include Waterloo Station, Sutton Walk, Jubilee Gardens and along the South Bank Riverside Walkway. The posters will be on display until the end of September 2015.
For more information or high resolution images please contact Jennifer Edwards, Press Office: editorial@southbanklondon.com / 020 7202 6918
About South Bank London
South Bank London is the consumer brand for South Bank Marketing Group, The South Bank Marketing Group is responsible for overseeing the destination marketing of London’s South Bank. Established over 20 years ago, it is one of the longest standing and most successful tourism consortia in the Capital and brings together the area’s attractions, cultural venues, hotels, transport providers and other relevant organisations with a commitment to promoting the South Bank as a visitor destination.
Members of South Bank Marketing Group are:
BFI IMAX
BFI Southbank
City Cruises
Coca-Cola London Eye
Coin Street Community Builders (OXO Tower Wharf, Gabriel's Wharf)
Florence Nightingale Museum
House of Vans London
IWM London
London Borough of Lambeth
London Duck Tours
The London Dungeon
London Marriott Hotel County Hall
MBNA Thames Clippers
Mondrian London at Sea Containers
National Theatre
OXO Tower Restaurant, Bar and Brasserie
Park Plaza County Hall, Park Plaza Riverbank, Park Plaza Westminster Bridge, Plaza on the River
SEA LIFE London Aquarium
Shrek’s Adventure! London
Skylon Restaurant
Southbank Centre
The Old Vic
For South Bank visitor information see www.southbanklondon.com
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