THE DAILY MEAL PARTNERS WITH 2012 SONOMA WINE COUNTRY WEEKEND

New York, NY(August 21st, 2012) - The Daily Meal - Spanfeller Media Group's (SMG) mega food site – today announced its role as media sponsor of the 2012 Sonoma Wine Country Weekend. Held from August 31-September 2, this full-bodied weekend showcases with sophisticated elegance Sonoma, the vast and varied birthplace of California wine.

This year, the weekend includes the new Sonoma Starlight Supper Club at Francis Ford Coppola Winery, Taste of Sonoma at MacMurray Ranch, Sonoma Valley Harvest Wine Auction at Chateau St. Jean, and intimate winery lunches, dinner parties and barbecues. This signature, three-day festival celebrates the grapes, wines, foods, people and culture that make Sonoma County the quintessential wine country destination.

As a media sponsor, The Daily Meal’s own Colman Andrews will attend events throughout the weekend, including an appearance with Eva Bertran and Gloria Ferrer in The Bubble Lounge at Taste of Sonoma at MacMurray Ranch for a feature on pairing sparkling wines with food. He will also interview an array of vintners and chefs from among the 200 or so of Sonoma County’s finest gathered for the event. The sponsorship will be amplified through onsite signage and signage throughout the many weekend events and marketing materials.

Now with over 5 million unique visitors monthly, The Daily Meal will provide its community with everything they need to know about Sonoma Wine Country Weekend by integrating editorial, video and campaign coverage throughout the site and across social media platforms.

"The 2012 Sonoma Wine Country Weekend is an experience The Daily Meal committedly supports, uniting a regional food and drink community with fans and connoisseurs from around the world,” said Colman Andrews, editorial director of The Daily Meal. "In addition to the beauty that Sonoma exudes, there is a remarkable kinship among wine enthusiasts there, and we are thrilled to be a part of it.”

Sonoma Wine Country Weekend is produced by the Sonoma County Vintners and the Sonoma Valley Vintners & Growers Foundation. More than 170 wineries and 60 chefs offer their wines and food for sampling at Taste of Sonoma, which also includes wine seminars, chef demonstrations, vineyard experiences and a top chef competition.  Together with the Sonoma Valley Harvest Wine Auction and the Sonoma Starlight Supper Club at Francis Ford Coppola Winery, the weekend-long celebration benefits local charities that assist students, children, farm workers and people in need.

"We are very glad to be joined by Colman Andrews and The Daily Meal team for this year’s Sonoma Wine Country Weekend,” said Maureen Cottingham, Sonoma Wine Country Weekend Co-Director. “We think the quality of all that we offer at our weekend of outstanding events, and throughout the year in Sonoma County, is a perfect match for The Daily Meal reader.”

Additional information about the 2012 Sonoma Wine Country Weekend can be found at http://www.sonomawinecountryweekend.com. For live coverage of the event, stay tuned to The Daily Meal online at www.thedailymeal.com, on Facebook and Twitter. 

Tim McGeever

646.459.0604 ext. 561

TMcGeever@Spanfellergroup.com

About The Daily Meal

The Daily Meal covers all things food and drink, creating a complete epicurean experience for cooks, food lovers, wine, beer and spirit connoisseurs, discerning diners and everyone in-between. Comprised of original content and video from Award winning editors, industry insiders, tastemakers and the user community, features range across the site’s multiple channels: Cook, Eat/Dine, Drink, Travel, Entertain, Best Recipes, Holidays, Lists and Community. The Daily Meal also produces much-anticipated annual reports including the 50 Most Powerful People in Food, America's Most Successful Chefs, 101 Best Restaurants in America and 150 Best Bars in America. Additionally, The Daily Meal Shop, an online cookware store, offers over 7,000 kitchenware and specialty foods tailored specifically to The Daily Meal’s hungry following of savvy food enthusiasts. Helmed by editorial director Colman Andrews, The Daily Meal is the fastest growing food site on the Web and the first property of Spanfeller Media Group, founded by Jim Spanfeller. Visit The Daily Meal on Facebook; follow us on Twitter.

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Founded in June 2010 by Jim Spanfeller, the Spanfeller Media Group brings media into the digital age through premium subject-specific content. Its first site, The Daily Meal launched in January 2011 and already is among the largest food sites on the Web. The Active Times is the second vertical content site of the venture-backed company.

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The Daily Meal today announced its role as media sponsor of the 2012 Sonoma Wine Country Weekend.
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The Daily Meal’s own Colman Andrews will attend events throughout the weekend, including an appearance with Eva Bertran and Gloria Ferrer in The Bubble Lounge at Taste of Sonoma at MacMurray Ranch for a feature on pairing sparkling wines with food.
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The 2012 Sonoma Wine Country Weekend is an experience The Daily Meal committedly supports, uniting a regional food and drink community with fans and connoisseurs from around the world
Colman Andrews, Editorial Director, The Daily Meal